SHERIN'S NATURALS

Mark description

The mark consists of 3 main elements; 1) a background of white, 2) text "SHERIN'S NATURALS" in all capital letters in black type & centered one word over the other with the first letter of each word larger than the remaining letters, and 3) a ribbon of green beginning at the edge and near the bottom of the first letter of the second line, "N", and expands as it travels from left to right in an ever widening curve of green along the bottom of the text ending near the last letter, "S" running to the end of the image, with a matching inner curve that begins near the middle of the "N" and expands upwards until the inner curve of the green ribbon covers the upper right hand corner and extends downward until about 95% of the right side is covered in green, leaving the bottom right corner free of any graphic or design save the background color, white. Both the "N" and "S", the first letters of each word possess a vine of leaves wrapped around it. On the "S," the first letter of the first word, the vine wraps around the upper portion of the letter and extends down to cover approximately 50% of the letter. The next 20% of the letter is bare, however, the lower remaining portion is wrapped in a vine of leaves similar to the upper portion of the same letter, "S". On the "N," the second letter of the second word, the vine wraps around the middle portion of the letter beginning where the first vertical line connects with the diagonal line and ending at the inner angle were the diagonal line and second vertical line connect. The vine on the "N" is similar in style to the vine on the "S" but is not an exact replica. The vines on each letter are black. The green of the ribbon is a subtle ombre of darker green along the bottom curve. The rest of the ribbon is a subtle banding of a darker and lighter green. All greens are within the same family of green with subtle lighter and darker tones to emphasize the shape of the ribbon.