BU BROTHERHOOD UNBOUNDED THE ALPHA KAPPA PSI PROGRAM FOR PRINCIPLED LEADERS KNOW YOURSELF BUILD YOUR TEAM FIND YOUR PATH PRACTICE YOUR SKILLS

Mark description

The mark consists of a stylized wheel comprised of two concentric circles with four stylized spokes connecting the two circles. The outer circle contains four statements in stylized letters, each of which aligns with one of the four stylized spokes. The wording is, from left to right, "KNOW YOURSELF" "BUILD YOUR TEAM" "FIND YOUR PATH" and "PRACTICE YOUR SKILLS". In between the outer circle and the inner circle are four separate sections framed by the respective stylized spokes. In the first spoke under "KNOW YOURSELF" there is a stylized image of the upper body of a single figure with an outline. This figure is within an incomplete circle with an arrow extending through the circle and pointing to the figure. This is all against a background comprised of contrasting light and dark geometric shapes. There are three marks in the nine o'clock position on the outside of the incomplete circle, four marks in the eleven o'clock position on the outside of the incomplete circle, and four marks in the two o'clock position on the outside of the incomplete circle. In the second spoke under "BUILD YOUR TEAM" there is a stylized image of the upper body of five figures beneath a semi-circle. The figure in the center of the group is outlined, and the other four figures, two on each side, are shaded. This is all against a background comprised of contrasting light and dark geometric shapes. There are three marks in the nine o'clock position on the outside of the semi-circle, four marks in the eleven o'clock position on the outside of the semi-circle, and four marks in the two o'clock position on the outside of the semi-circle. In the third spoke above "FIND YOUR PATH" there is a stylized image of the upper body of a single figure with an outline. This figure is beneath a semi-circle and has an arrow on each side of the figure pointing in a counterclockwise direction and suggesting circular movement by the figure. This is all against a background comprised of contrasting light and dark geometric shapes. There are three marks in the nine o'clock position on the outside of the semi-circle, four marks in the eleven o'clock position on the outside of the semi-circle, and four marks in the two o'clock position on the outside of the semi-circle. In the last spoke above "PRACTICE YOUR SKILLS" there is a stylized image of the upper body of a single figure with an outline. The figure is superimposed on cogs each having a contrasting circle defining the outline of their center, with arrows appearing between the two cogs suggesting motion in a clockwise direction. This is all against a background comprised of contrasting light and dark geometric shapes. There are three marks in the nine o'clock position on the outside of the incomplete circle, four marks in the eleven o'clock position on the outside of the incomplete circle, and four marks in the two o'clock position on the outside of the incomplete circle. The inner concentric has the letters "BU" inside it in a stylized font. The letters are made up of different shades of geometric shapes. There is an incomplete infinity symbol intertwined with the letters. Below the letters and infinity symbol are the words "BROTHERHOOD UNBOUNDED" in a stylized font. The first letter "O" in the word "BROTHERHOOD" is made up of a stylized image. This stylized image consists of two stylized representations of human figures with outstretched arms on a circular background that is outlined. The circular background is made up of geometric shapes on the background. The wording "THE ALPHA KAPPA PSI PROGRAM FOR PRINCIPLED LEADERS" appears below the wording "BROTHERHOOD UNBOUNDED" in a stylized font.