NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
06/17/2025
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Official data from USPTO
BB BETTER BALANCE BETTER TACO
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
35
Latest update
04/03/2026
Trademark type
Combined
Nice classes
30, 35
Filing date
08/24/2023
Registration date
06/17/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
06/17/2025
Last transaction
04/03/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use, Foreign priority
Drawing code
5
Owner type
03
Owner location
SAN PEDRO GARZA GARCIA, MX
Examiner
MUNN LEWIS, LAKEISHA S
Law office
L50
Current location
INTENT TO USE SECTION
Mark description
The mark consists of the stylized letters "BB" which are interlocking. The first "B" appears in dark green and the second "B" appears in light green. To the right of the stylized letters "BB" appears the stacked wording "BETTER BALANCE" which appears in dark green. The stylized wording "BETTER TACO" appears in dark green underneath the "BB BETTER BALANCE" stylized wording.
Holders and representatives
Holders
SIGMA ALIMENTOS, S.A. DE C.V.
F. M. (pessoa física)
Representatives
H. David Starr MUNCY, GEISSLER, OLDS & LOWE, P.C.
Technical classification
Nice Classes
Class 30Class 35
Vienna Codes
No Vienna codes available.
Goods and services
Class 30
Tacos; taco seasoning; taco chips; burritos; beef fajitas; chicken fajitas; pork fajitas; turkey fajitas; prepared meals consisting mainly of rice and also including meatfish or vegetables; quesadillas; meat pies; meat empanadas; gluten-based meat substitute empanadas; churrasco for meat sandwiches; frozen pastry empanadas filled with meat; frozen pastry empanadas filled with meat and vegetables; non-meat empanadas; vegetable and meat empanadas; poultry and vegetable empanadas; prepared meat empanadas; yeast dough enrobed foods consisting of a dough-based wrapper with meat fillings
Class 35
Advertising services; commercial intermediation servicesbusiness intermediary services relating to the matching of buyers and sellers of food products and non-alcoholic beverages; commercial intermediation servicesin the nature of business intermediary services relating to facilitating the marketing on behalf of third parties of all kinds of food products and nonalcoholic beverages; business management; commercial administration of the licensing of food products of others; design of advertising materialdesign of advertising concept; preparation and placement of advertising on behalf of third parties; marketingadvertisingin particular services for the promotion of productspromoting the goods and services of others by providing a website featuring discount vouchersrebatesprice-comparison informationproduct reviews and discount information; presentation of products in any media for their retail salee-commerce servicesproviding information on consumer products in relation to food or beverages through global computer networks with an advertising and sales purposewholesale store services featuring food products and nonalcoholic beverages; retail store services featuring food products and nonalcoholic beverages; online wholesale store services through global computer networks featuring food products and nonalcoholic beverages; online retail store services through global computer networks featuring food products and nonalcoholic beverages
Publications
History of USPTO decisions and trademark events.
35 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
06/17/2025
DP1B
1(B) BASIS DELETED; PROCEED TO REGISTRATION
05/29/2025
IUCN
NOTICE OF ALLOWANCE CANCELLED
05/29/2025
D1BR
TEAS DELETE 1(B) BASIS RECEIVED
05/14/2025
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
05/13/2025
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
03/18/2025
PUBO
PUBLISHED FOR OPPOSITION
03/18/2025
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
03/12/2025
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
02/04/2025
PUBO
PUBLISHED FOR OPPOSITION
02/04/2025
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
01/29/2025
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
01/15/2025
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
12/21/2024
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
12/21/2024
ERFR
TEAS REQUEST FOR RECONSIDERATION RECEIVED
12/21/2024
GNFN
NOTIFICATION OF FINAL REFUSAL EMAILED
12/12/2024
GNFR
FINAL REFUSAL E-MAILED
12/12/2024
CNFR
FINAL REFUSAL WRITTEN
12/12/2024
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
11/06/2024
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
11/06/2024
ALIE
ASSIGNED TO LIE
11/06/2024
DPCC
DIVISIONAL PROCESSING COMPLETE
10/15/2024
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
10/11/2024
ALIE
ASSIGNED TO LIE
10/08/2024
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
09/25/2024
DRRR
DIVISIONAL REQUEST RECEIVED
06/20/2024
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
06/20/2024
ERTD
TEAS REQUEST TO DIVIDE RECEIVED
06/20/2024
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
04/25/2024
GNRT
NON-FINAL ACTION E-MAILED
04/25/2024
CNRT
NON-FINAL ACTION WRITTEN
04/25/2024
DOCK
ASSIGNED TO EXAMINER
04/24/2024
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
09/24/2023
NWAP
NEW APPLICATION ENTERED
08/28/2023
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