PLEO

Mark description

The mark consists of a motion mark. The letters P, E, O and L appear onscreen letter by letter in a jumble, and then re-arrange themselves to form the word PLEO. The letter P appears first, followed by the letters E, O and L. The letter E is depicted as an open right bracket and the letter L appears as a curved line. The letters move to arrange themselves in order, the letter P moves from right to left, crossing in between the letters O and E, straightening its orientation from a 45 degree angle to an upright position. The letters L and O intersect before moving apart as the letter E positions itself to the right of the letter P. The letter L moves into position between the letters P and E, with the curve of the letter L forming the crossbar in the letter E. The letter O moves to the end. The final arrangement of the letters forms the word PLEO.