ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
03/30/2026
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Official data from USPTO
LIVE BETTER, LONGER
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
LIVE BETTER, LONGER
ST13
US500000097980297Class
30, 35, 44
Filing
97980297
Registration
7922663
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
56
Latest update
03/31/2026
Trademark type
Word
Nice classes
30, 35, 44
Filing date
01/11/2022
Registration date
08/26/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
08/26/2025
Last transaction
03/31/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
2023-10-00
First use in commerce
2023-10-00
Drawing code
4
Owner type
16
Owner location
Edina, MN, US
Examiner
JONES, JACQUELYN ANDREA
Law office
N20
Current location
PUBLICATION AND ISSUE SECTION
Holders and representatives
Holders
Blue Zones, LLC
Blue Zones, LLC
Representatives
Ian J. Block Neal, Gerber & Eisenberg LLP
Technical classification
Nice Classes
Class 30Class 35Class 44
Vienna Codes
No Vienna codes available.
Goods and services
Class 30
tea
Class 35
Providing assistance to employers to help their employees make healthwellness and diet changes in their daily living to increase productivity and lower health care costspromoting awareness of the benefits of making health changes; Promoting public awareness of practices to improve the health and longevity of communities through the organizing of public health projects; all of the foregoing services are based on research involving cultures of longevity and wellness; public health awareness programs in the nature of promoting health and wellness so people can lead healthier livesall of the foregoing services are based on research involving cultures of longevity and wellness
Class 44
Health care serviceswellness programshealth awareness programspreventative health programsemployer sponsored health programscommunity sponsored health programswellness communities; Providing a website featuring information regarding healthy living and lifestyle wellness; Wellness and health-related consulting services; Providing wellness and health-related consultation to communities to help their residents make healthwellness and nutritional changes in their daily living to improve health; Providing wellness and health-related consultation to corporate clients to help their employees make healthwellness and nutritional changes in their daily living to improve health; Providing wellness and health-related consultation to individuals to help them make healthwellness and nutritional changes in their daily living to improve health; Providing information in the fields of health awareness programswellness programs preventative health programscommunity sponsored health programswellness communities
Publications
History of USPTO decisions and trademark events.
56 publications found
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/19/2026
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/19/2026
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/19/2026
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
02/19/2026
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
02/19/2026
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
09/15/2025
NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
08/26/2025
R.PR
REGISTERED-PRINCIPAL REGISTER
08/26/2025
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
08/06/2025
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
08/06/2025
SUPC
STATEMENT OF USE PROCESSING COMPLETE
07/09/2025
DPCC
DIVISIONAL PROCESSING COMPLETE
07/09/2025
EX1G
SOU EXTENSION 1 GRANTED
07/09/2025
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
06/13/2025
IUAF
USE AMENDMENT FILED
03/17/2025
DRRR
DIVISIONAL REQUEST RECEIVED
03/17/2025
EXT1
SOU EXTENSION 1 FILED
03/17/2025
ERTD
TEAS REQUEST TO DIVIDE RECEIVED
03/17/2025
EISU
TEAS STATEMENT OF USE RECEIVED
03/17/2025
EEXT
SOU TEAS EXTENSION RECEIVED
03/17/2025
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
09/17/2024
TMBN
TTAB RELEASE CASE TO TRADEMARKS
08/05/2024
OP.T
OPPOSITION TERMINATED NO. 999999
08/05/2024
OP.D
OPPOSITION DISMISSED NO. 999999
08/05/2024
ETOP
EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
05/20/2024
OP.I
OPPOSITION INSTITUTED NO. 999999
05/20/2024
ETOF
EXTENSION OF TIME TO OPPOSE RECEIVED
11/27/2023
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
11/21/2023
PUBO
PUBLISHED FOR OPPOSITION
11/21/2023
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
11/01/2023
EXPT
EXPARTE APPEAL TERMINATED
10/18/2023
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
10/18/2023
RCCK
SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
10/17/2023
GNS3
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
03/13/2023
GNSL
LETTER OF SUSPENSION E-MAILED
03/13/2023
CNSL
SUSPENSION LETTER WRITTEN
03/13/2023
ERFR
TEAS REQUEST FOR RECONSIDERATION RECEIVED
03/10/2023
EXPI
EX PARTE APPEAL-INSTITUTED
03/10/2023
JURT
JURISDICTION RESTORED TO EXAMINING ATTORNEY
03/10/2023
EXAF
EXPARTE APPEAL RECEIVED AT TTAB
03/10/2023
GNFN
NOTIFICATION OF FINAL REFUSAL EMAILED
09/13/2022
GNFR
FINAL REFUSAL E-MAILED
09/13/2022
CNFR
FINAL REFUSAL WRITTEN
09/13/2022
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
08/16/2022
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
08/16/2022
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
08/16/2022
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
04/12/2022
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
04/12/2022
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
04/12/2022
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
02/23/2022
GNRT
NON-FINAL ACTION E-MAILED
02/23/2022
CNRT
NON-FINAL ACTION WRITTEN
02/23/2022
DOCK
ASSIGNED TO EXAMINER
02/23/2022
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
01/19/2022
NWAP
NEW APPLICATION ENTERED
01/14/2022
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