INSERT COIN

Mark description

The mark consists of the wording "INSERT COIN", with the top part of "INSERT" appearing in white, and the bottom part of "INSERT" appearing in silver. The top part of "COIN" appears in bright pink, and the bottom part of "COIN" appears in dark red. The wording "COIN" also has a partial dark purple outline. The wording "INSERT COIN" appears on a black background that appears in the shape of the wording, and the black background is also on another background in the shape of the wording. This second background appears in a gradient of blue, starting from blue at the top and becoming dark blue at the bottom. Above the wording "INSERT COIN" is the image of an arcade game console, which is mainly in bright pink, with a blue panel in the front, three blue circles on the side, and a light blue and blue screen. The three blue circles have black lines on them. The front of the game console appears outlined in black. There is a gold and brown coin on the screen of the game console. The top portion of the game console is black, and the wording "INSERT COIN" appears in white on that top portion. The game console also includes four buttons in green, red, blue, and white, each outlined in black. There is also a silver joystick with a red circular top, and a black outline. Behind the game console and above the wording "INSERT COIN" that appears in silver, white, bright pink, and dark red, are several horizontal bars forming the shape of a circle. The horizontal bars are in a gradient from bright pink at the top, to then purple in the middle, and then blue at the bottom. The remaining grey appearing in the mark represents background only, and is not claimed as a feature of the mark.