EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
03/31/2026
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Official data from USPTO
VIANT
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
VIANT
ST13
US500000097774484Class
9, 35, 36, 38, 41, 42, 45
Filing
97774484
Registration
7931076
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
33
Latest update
04/03/2026
Trademark type
Word
Nice classes
9, 35, 36, 38, 41, 42, 45
Filing date
01/31/2023
Registration date
09/02/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
09/02/2025
Last transaction
04/03/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
01/14/2015
First use in commerce
01/14/2015
Drawing code
4
Owner type
16
Owner location
Irvine, CA, US
Examiner
ABID, NABEELA
Law office
O50
Current location
PUBLICATION AND ISSUE SECTION
Holders and representatives
Holders
Viant Technology LLC
Viant Technology LLC
Representatives
Susan M. Natland BAKER & HOSTETLER LLP
Technical classification
Nice Classes
Class 9Class 35Class 36Class 38Class 41Class 42Class 45
Vienna Codes
No Vienna codes available.
Goods and services
Class 9
Downloadable documentsreportsmessages being documentsgraphics being imagesimagesaudio recordingsvideo recordingselectronic media being multimedia files containing audio and videoelectronic data filesall in the fields of advertisementsadvertisingmarketingdata analyticsdata flowworkflowconsumer relationsconsumer activityconsumer experienceadvertising metricsanalytics and researchbusiness
Class 35
Track and report on advertisements and marketing efforts of otherstracking and reporting of online marketing activities for third parties; advertisingcustomer relationship managementmarketing consultancy; trackingreporting and analysis of the effectiveness of advertisingadvertising analysis; evaluate placement criteria for advertisements for othersadvertising analysis; evaluate potential advertising placements for othersadvertising analysis; preparing and placing advertisements for others; collection and analysis of metric business data for others with respect to advertisementsanalyzing and compiling business data in the field of advertisements; providing advertising information via a website and mobilecomputerother connected device applications; promoting the goods and services of others; business administration and management services in the field of advertisingconsumer engagementconsumer relationship managementsocial mediamarketingentertainment; statistical and predictive evaluations of marketing and advertising data in the nature of statistical analysis and reporting services for business purposes; compiling and systematization of data into computer databasescompiling business data; advertisement bidding services for others; advertisingmarketingpromotion services; targeted marketing servicesdata analytics being businessadvertisingmarket data analysispredictive analyticsusing analytic and statistic models for the understanding and predicting of consumersbusinessesmarket trends and actions; ad servingplacing advertisements on websitesmobile applicationstelevisionbillboardsdigital display unitsdigital streaming for others using specialized computer software; media planningadvising the client on the correct times and locations to advertise based on media analysis of the market for that mediamedia buying adviceadvising the client how much media time and at what times the client should be purchasing advertising; advertising services provided via onlinemobile devicestelevisionradiofilmprintbillboardkioskdigital display unitelectronic media and communication; provision and rental of advertising space; provision and rental of advertising space onlinein communications networksmobile applicationson televisionon radioin filmin printon billboardskiosksdigital display units; advertising matching services for connecting advertisers with advertising spaceonline advertising network matching services for connecting advertisers to websitesmobile applicationstelevisionradiofilmprintbillboardkioskdigital display unit advertising space; designdevelopmentcompilationcreationproductiondisseminationanalysismanagement of advertising matter and advertising campaignsdevelopment of advertising conceptsadvertising analysiscompilationproductiondissemination of advertising matter; advertising analysisconsultationplanningresearch; preparing business reports and business advertising reports; collection and analysis of businessadvertising and consumer activityrelationship and experience databusiness data analysis; consulting in the field of advertising; web site traffic optimization; business research services; business data analytics and predictive analytics servicesbusiness data analytics; compiling and analyzing statisticsdata and other sources of information for business purposes; analysis of market research data and statistics; market research services; advertising services; dissemination of advertisements; providing a searchable database and data sets featuring businessadvertisingadvertisementconsumerbusinessmarket informationproviding an on-line searchable database featuring business information; inventory management; development of marketing strategiesconcepts and tacticsaudience development and brand awareness; marketing services in the field of conversion rate optimization (CRO); all of the foregoing in the field of advertising and none of the foregoing in the field of business mergers and acquisition services or business consulting in the field of facilitating and advising strategic partnerships
Class 36
Trading of carbon dioxide and greenhouse gas emission creditsallowances or offsets of others relating to an incentive program in the field of commercial advertising; none of the foregoing in the field of financial consulting services
Class 38
Telecommunications services in the nature of electronicelectricdigital transmission of datamessagesgraphicsimagesaudiovideoadvertisinginformationelectronic mediatransmission of voicedatagraphicsimagesaudio and video by means of telecommunications networkswireless communication networksthe Internet; providing access to computerized databases and advertising networksproviding access to databases and providing access to telecommunication networks; electronic transmission and streaming of data and audiovideoaudiovisualdigital media contentelectronic transmission and streaming of digital media content for others via global and local computer networks
Class 41
Training and educational servicesproviding online instruction in the field of advertisingmarketingbusinessmarket researchdata analyticspredictive analyticsdata flowworkflowconsumer relationsconsumer activityconsumer experiencecommunication technologies; providing online non-downloadable electronic publications in the nature of articles in the field of advertisementsadvertisingmarketingdata analyticsdata flowworkflowconsumer relationsconsumer activityconsumer experienceadvertising metricsanalytics and researchbusiness; providing online non-downloadable electronic publications in the nature of reports and non-downloadable videosall in the fields of advertisementsadvertisingmarketingdata analyticsdata flowworkflowconsumer relationsconsumer activityconsumer experienceadvertising metricsanalytics and researchbusiness
Class 42
Providing temporary use of online non-downloadable computer software to createdevelop and modify video and media contentdata and information for use in advertising; providing temporary use of online non-downloadable computer software for onboarding and linking offline data for purposes of advertisingmarketing and consumer relationship management; providing temporary use of online non-downloadable software for rendering Internet marketing and advertising media formats and providing temporary use of online non-downloadable software for managingtracking and evaluating media planningmedia buying; software development for advertisingmarketingconsumer relationship management and related applications; providing a website featuring technology that enables users to uploadencode and distribute advertisements; designdevelopment and installation of computer software to allow advertisements to be placed on computerstabletssmartphonestelevisions and connected devices; computer servicescreating computer network-based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring computer software that enables users to evaluate advertising placementsthat tracks and reports on advertisements and marketing effortsthat provides analyticspredictive analyticsoptimization strategiesverification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internetmobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from displayvideolead generation advertisements; providing temporary use of online non-downloadable software for creationmanagementanalysis of advertising campaigns and creativedirect buying and selling of advertising spacepurchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of online non-downloadable software for accessingviewingsearchingprovidingsubmittingreceivingcollectingcompilingcreatingmanagingtransferringstoringtrackingreportinganalyzingextractingdistributingautomatingprocessingcollaborating onpublishing dataimagesdocumentsinformation relating to advertisingadvertisementsbusiness intelligenceconsumer relationshipmarketingdata analyticspredictive analyticsdata flowworkflowconsumer activityconsumer experience; providing temporary use of online non downloadable software using artificial intelligence and machine learning for accessingviewingsearchingprovidingsubmittingreceivingcollectingcompilingcreatingmanagingtransferringstoringtrackingreportinganalyzingextractingdistributingautomatingprocessingcollaborating onpublishing dataimagesdocumentsinformation relating to advertisingadvertisementsbusiness intelligenceconsumer relationshipmarketingdata analyticspredictive analyticsdata flowworkflowconsumer activityconsumer experience; providing temporary use of online non-downloadable software for buyingsellingoffering for salerenting advertisements and advertising space; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for buyingsellingoffering for salerenting advertisements and advertising space; providing temporary use of online non-downloadable software for the creationexecutionanalysisoptimization of advertising and advertising campaigns; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for the creationexecutionanalysisoptimization of advertising and advertising campaigns; providing temporary use of online non downloadable software for collectinganalyzingoptimizing the value and return on investment of advertising and advertisements; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for collectinganalyzingoptimizing the value and return on investment of advertising and advertisements; electronic collectionmonitoringanalysis of personal and household identifying informationinteractionlocationtrafficinteresthabitdemographicclick-throughpurchasinglifestylebehaviorother personalized data and informationaudience insightsaudience segmentationdata automation and collection service using proprietary software to evaluateanalyze and collect service data; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placementsthat tracks and reports on advertisements and marketing efforts of its users and othersthat provides analyticspredictive analyticsoptimization strategiesverification and quality metrics related to advertising on the Interneton websitesin mobile and computer applicationson connected devices; software as a service (SAAS) featuring computer software for use in internetmobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from displayvideolead generation advertisements on their networks; electronic storage of electronic mediaimagestextvideoaudio data; platform as a service (PAAS)featuring computer software platforms that deliver targeted advertising content based on certain attributes of the consumerconsumer householddevice receiving the content; providing temporary use of online non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of online non-downloadable software for autonomous advertising; Providing ad verification services related to advertising placements on communications networksthe Internetin mobile and computer applicationsin electronic mediaon mobile and communication devicesproviding quality assurance services in the field of advertisementselectronic monitoring of advertisement engagement activity to detect fraud via the internetmonitoring of advertisements for quality control purposesinspection of advertisements for quality control purposes
Class 45
Providing ad verification services related to advertising placements on communications networksthe Internetin mobile and computer applicationsin electronic mediaon mobile and communication devicescompiling and analyzing advertisement engagement data in order to uncover and identify fraud
Publications
History of USPTO decisions and trademark events.
33 publications found
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/31/2026
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/31/2026
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/31/2026
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/31/2026
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/31/2026
NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
09/02/2025
R.PR
REGISTERED-PRINCIPAL REGISTER
09/02/2025
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
08/09/2025
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
08/09/2025
SUPC
STATEMENT OF USE PROCESSING COMPLETE
08/08/2025
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
08/08/2025
IUAF
USE AMENDMENT FILED
11/07/2024
EISU
TEAS STATEMENT OF USE RECEIVED
11/07/2024
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
05/07/2024
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
03/12/2024
PUBO
PUBLISHED FOR OPPOSITION
03/12/2024
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
02/21/2024
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
02/21/2024
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
02/07/2024
XAEC
EXAMINER'S AMENDMENT ENTERED
02/07/2024
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
02/07/2024
GNEA
EXAMINERS AMENDMENT E-MAILED
02/07/2024
CNEA
EXAMINERS AMENDMENT -WRITTEN
02/07/2024
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
01/31/2024
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
01/30/2024
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
01/30/2024
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
10/30/2023
GNRT
NON-FINAL ACTION E-MAILED
10/30/2023
CNRT
NON-FINAL ACTION WRITTEN
10/30/2023
DOCK
ASSIGNED TO EXAMINER
10/30/2023
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
02/17/2023
NWAP
NEW APPLICATION ENTERED
02/03/2023
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