THE RAW DEAL

Mark description

The mark consists of a stylized white rabbit wearing a suit-coat, a bow tie, a vest, a tuxedo shirt, and cuff links. In the rabbit's left hand are four playing cards facing outwards, so that a person looking directly at the rabbit can see the front of the cards. The cards are four aces, as a typical deck of cards would contain, but instead of clubs, diamonds, hearts, and spades they are strawberries, eggplants, broccoli, and carrots. The rabbit's hands are resting on a tray containing rows of poker chips in various shades, each shade representing a different denomination. The chip tray is resting on a rectangular table. The rabbit's left ear is erect; the right ear is folded forward about half-way. Above and on either side of the rabbit's head is the phrase "THE RAW DEAL", in script. The word "THE" is above the rabbit's head and essentially centered between the rabbit's ears. The word "RAW" is to the left of the rabbit's head with the tip of the letter "W" hidden by the Rabbit's erect left ear. The word "DEAL" is to the right of the rabbit's head with the bottom tip of the letter "D" hidden by the Rabbit's right ear.