NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
11/04/2025
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Official data from USPTO
ECONOMICAL SHIFT
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
38
Latest update
11/04/2025
Trademark type
Combined
Nice classes
36
Filing date
11/29/2022
Registration date
11/04/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
11/04/2025
Last transaction
11/04/2025
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Foreign priority
Drawing code
3
Owner type
03
Owner location
Waterloo, Ontario, CA
Examiner
KIM, ERICA
Law office
O40
Current location
FILE REPOSITORY (FRANCONIA)
Mark description
The mark consists of the word "ECONOMICAL" in blue above the word "SHIFT" in blue. Next to the word "SHIFT" is a chevron design with two arrows. The arrows are in a gradient blue going from dark blue to light blue. Three red dots appear above the word "ECONOMICAL". The color white represents background and/or transparent areas and is not part of the mark.
Holders and representatives
Holders
Definity Insurance Company
Representatives
Patrick J. Jennings PILLSBURY WINTHROP SHAW PITTMAN, LLP
Technical classification
Nice Classes
Class 36
Vienna Codes
No Vienna codes available.
Goods and services
Class 36
Insurance servicesunderwriting motor vehicle insurance; insurance servicesunderwriting usage based motor vehicle insurance
Publications
History of USPTO decisions and trademark events.
38 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
11/04/2025
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
09/16/2025
PUBO
PUBLISHED FOR OPPOSITION
09/16/2025
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
09/10/2025
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
08/20/2025
XAEC
EXAMINER'S AMENDMENT ENTERED
08/20/2025
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
08/20/2025
GNEA
EXAMINERS AMENDMENT E-MAILED
08/20/2025
CNEA
EXAMINERS AMENDMENT -WRITTEN
08/20/2025
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
07/17/2025
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
07/17/2025
ERSI
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
07/15/2025
RCCK
SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
05/30/2025
GNS3
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
11/29/2024
GNSL
LETTER OF SUSPENSION E-MAILED
11/29/2024
CNSL
SUSPENSION LETTER WRITTEN
11/29/2024
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
11/27/2024
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
11/27/2024
ALIE
ASSIGNED TO LIE
11/27/2024
ERSI
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
10/09/2024
GNS2
NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
07/25/2024
GNSI
INQUIRY TO SUSPENSION E-MAILED
07/25/2024
CNSI
SUSPENSION INQUIRY WRITTEN
07/25/2024
RCCK
SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
04/05/2024
GNS3
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
10/02/2023
GNSL
LETTER OF SUSPENSION E-MAILED
10/02/2023
CNSL
SUSPENSION LETTER WRITTEN
10/02/2023
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
09/26/2023
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
09/26/2023
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
09/26/2023
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
09/14/2023
GNRT
NON-FINAL ACTION E-MAILED
09/14/2023
CNRT
NON-FINAL ACTION WRITTEN
09/14/2023
DOCK
ASSIGNED TO EXAMINER
09/07/2023
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
12/22/2022
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
12/21/2022
NWAP
NEW APPLICATION ENTERED
12/02/2022
Continuous trademark protection
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