ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
04/15/2026
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Official data from USPTO
HELLO CAKE
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
HELLO CAKE
ST13
US500000097672464Class
5, 10
Filing
97672464
Registration
7762866
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
35
Latest update
04/16/2026
Trademark type
Word
Nice classes
5, 10
Filing date
11/10/2022
Registration date
04/15/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
04/15/2025
Last transaction
04/16/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
12/01/2024
First use in commerce
12/01/2024
Drawing code
4
Owner type
03
Owner location
INGLEWOOD, CA, US
Examiner
ANKRAH, NAAKWAMA S
Law office
L90
Current location
PUBLICATION AND ISSUE SECTION
Holders and representatives
Holders
SWG BRANDS, INC.
Hello Cake, Inc.
Representatives
Isaac M. Fine KPPB LLP
Technical classification
Nice Classes
Class 5Class 10
Vienna Codes
No Vienna codes available.
Goods and services
Class 5
personal lubricants; personal sexual lubricants; gels for use as personal lubricant; silicone-based personal lubricants; water-based personal lubricants; topical preparationssprayscreams and gels for enhancing sexual arousal; flavored personal lubricants; medicated topical preparations for enhancing male sexual performance and duration
Class 10
Condoms; sex toys; sex toysbutt plugsmasturbation sleevesvibratorsdildosringsclitoral stimulatorsclitoral suction devicesoral sex toysnipple suction devicesstrokers; adult sexual stimulation aids in the nature of sex toysbutt plugsmasturbation sleevesvibratorsdildosringsclitoral stimulatorsclitoral suction devicesoral sex toysstrokers
Publications
History of USPTO decisions and trademark events.
35 publications found
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
12/12/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/12/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/12/2025
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
04/21/2025
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
04/21/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
04/21/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
04/21/2025
NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
04/15/2025
R.PR
REGISTERED-PRINCIPAL REGISTER
04/15/2025
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
03/27/2025
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
03/27/2025
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
03/03/2025
SUPC
STATEMENT OF USE PROCESSING COMPLETE
03/02/2025
IUAF
USE AMENDMENT FILED
12/19/2024
EISU
TEAS STATEMENT OF USE RECEIVED
12/19/2024
EX2G
SOU EXTENSION 2 GRANTED
11/07/2024
EXT2
SOU EXTENSION 2 FILED
11/07/2024
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
11/06/2024
EEXT
SOU TEAS EXTENSION RECEIVED
11/06/2024
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
05/03/2024
EX1G
SOU EXTENSION 1 GRANTED
05/02/2024
EXT1
SOU EXTENSION 1 FILED
05/02/2024
EEXT
SOU TEAS EXTENSION RECEIVED
05/02/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/23/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/23/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/23/2024
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
11/14/2023
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
09/19/2023
PUBO
PUBLISHED FOR OPPOSITION
09/19/2023
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
08/30/2023
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
08/16/2023
DOCK
ASSIGNED TO EXAMINER
08/14/2023
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
12/01/2022
NWAP
NEW APPLICATION ENTERED
11/14/2022
Continuous trademark protection
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