ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
06/11/2026
Back to search
Official data from USPTO
BUILT FOR WHAT MATTERS
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: WordOffice: United States
Quick snapshot
BUILT FOR WHAT MATTERS
ST13
US500000097398377Class
35, 42
Filing
97398377
Registration
6957571
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
18
Latest update
06/12/2026
Trademark type
Word
Nice classes
35, 42
Filing date
05/06/2022
Registration date
01/17/2023
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
01/17/2023
Last transaction
06/12/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
First use anywhere
2022-01-00
First use in commerce
2022-01-00
Drawing code
4
Owner type
03
Owner location
VENTURA, CA, US
Examiner
LINDEMYER, ANKHI MUKHERJEA
Law office
N50
Current location
PUBLICATION AND ISSUE SECTION
Holders and representatives
Holders
THE TRADE DESK, INC.
THE TRADE DESK, INC.
Representatives
Mark A. Jansen FENWICK & WEST LLP
Technical classification
Nice Classes
Class 35Class 42
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
Marketing services; advertising servicesplacement and dissemination of advertising for others via an on-line communications network; business marketingpromotionsadvertising consulting services; advertising consultation in the nature of trackinganalyzingreporting on consumer datademographicsconsumer behavioral informationcomputer network use and users for business purposesconsumer responses to advertisements and promotional materials; management and compilation of computerized databasescreating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research servicesproviding an online computer database in the field of consumer audience viewership of advertisingadvertising sales effectivenessselection of media to optimize sales results for business purposes
Class 42
Providing online non-downloadable software for trackingmanagingoptimizing advertising and promotional campaignscalculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffice-commerce activitycustomer loyaltysales conversion rates; providing online non-downloadable software for managingcollectingmonitoring and analyzing blog and website trafficuser preferences and links in real time; design and development services for others of software for managingcollectingmonitoring and analyzing blog and website trafficuser preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurementwebsite audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collectsmanagesintegratesanalyzesmonitorstracks the performance of websites through web user behavior
Publications
History of USPTO decisions and trademark events.
18 publications found
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
01/22/2025
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
11/27/2024
NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
01/17/2023
R.PR
REGISTERED-PRINCIPAL REGISTER
01/17/2023
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
11/01/2022
PUBO
PUBLISHED FOR OPPOSITION
11/01/2022
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
10/12/2022
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
09/27/2022
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
09/27/2022
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
09/26/2022
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
09/26/2022
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
09/23/2022
GNRT
NON-FINAL ACTION E-MAILED
09/23/2022
CNRT
NON-FINAL ACTION WRITTEN
09/23/2022
DOCK
ASSIGNED TO EXAMINER
09/22/2022
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
05/10/2022
NWAP
NEW APPLICATION ENTERED
05/10/2022
Continuous trademark protection
Get notified about every new filing that threatens BUILT FOR WHAT MATTERS or your mark.
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.