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Official data from USPTO

B BREAD FINANCIAL

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

B BREAD FINANCIAL

ST13

US500000097306352

Class

35

Filing

97306352

Registration

7603071

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

38

Latest update

04/23/2026

Trademark type

Combined

Nice classes

35

Filing date

03/10/2022

Registration date

12/17/2024

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

12/17/2024

Last transaction

04/23/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2022-04-00

First use in commerce

2022-04-00

Drawing code

3

Owner type

03

Owner location

COLUMBUS, OH, US

Examiner

MARCY, AMY ALFIERI

Law office

L90

Current location

FILE REPOSITORY (FRANCONIA)

Mark description

The mark consists of a stylized letter "B" inside a shaded circle, with the words "BREAD FINANCIAL" in lowercase letters to the right of the circle.

Holders and representatives

Holders

BREAD FINANCIAL PAYMENTS, INC.
BREAD FINANCIAL PAYMENTS, INC.
ADS Alliance Data Systems, Inc.

Representatives

Martin J. Miller PORTER WRIGHT MORRIS & ARTHUR LLP

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Administration of loyalty programs and incentive award programs to promote the sale of products and services of others; promoting the sale of credit cards and credit accounts by means of loyalty and incentive award programs; promoting the sale of goods and services of others by means of loyalty and incentive award programs; business administration of consumer loyalty programs; advertisingmarketingpromotional services in the field of loyalty and incentive award programs; business data analysis; consumer survey services; conducting surveys of consumers in relation to purchasing behavior; economic forecasting in the field of consumer credit and purchase behavior; business marketing and advertising consulting services; advertisingmarketingpromotional services in the field of consumer financing products and services; advertising and marketing consultancy in the field of consumer financing products and services; marketing consultingdevelopment of marketing and advertising campaigns for others; direct marketing and direct advertising services for others

Publications

History of USPTO decisions and trademark events.

38 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/14/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

04/14/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

04/14/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/10/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

04/10/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

04/10/2026

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

12/17/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

12/17/2024

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/10/2024

PUBO

PUBLISHED FOR OPPOSITION

09/10/2024

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/21/2024

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/08/2024

IUAA

USE AMENDMENT ACCEPTED

08/08/2024

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

05/14/2024

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/14/2024

ERSI

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

05/13/2024

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

05/08/2024

DMCC

DATA MODIFICATION COMPLETED

04/17/2024

ALIE

ASSIGNED TO LIE

04/17/2024

ALIE

ASSIGNED TO LIE

04/16/2024

AUPC

AMENDMENT TO USE PROCESSING COMPLETE

11/27/2023

IUAF

USE AMENDMENT FILED

11/27/2023

EAAU

TEAS AMENDMENT OF USE RECEIVED

11/27/2023

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

11/08/2023

GNS3

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

04/25/2023

GNSL

LETTER OF SUSPENSION E-MAILED

04/25/2023

CNSL

SUSPENSION LETTER WRITTEN

04/25/2023

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

03/20/2023

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

03/17/2023

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

03/17/2023

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

09/22/2022

GNRT

NON-FINAL ACTION E-MAILED

09/22/2022

CNRT

NON-FINAL ACTION WRITTEN

09/22/2022

DOCK

ASSIGNED TO EXAMINER

09/21/2022

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/08/2022

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

03/16/2022

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

03/15/2022

NWAP

NEW APPLICATION ENTERED

03/14/2022

Continuous trademark protection

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