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Official data from USPTO

H-E-B

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

H-E-B

ST13

US500000097225397

Class

42

Filing

97225397

Registration

8118676

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

36

Latest update

01/28/2026

Trademark type

Word

Nice classes

42

Filing date

01/18/2022

Registration date

01/27/2026

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/27/2026

Last transaction

01/28/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2020-10-00

First use in commerce

2020-10-00

Drawing code

4

Owner type

13

Owner location

San Antonio, DE

Examiner

LATTUCA, FRANK J

Law office

L90

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

H-E-B, LP
H-E-B, LP

Representatives

Sherri L. Eastley PIRKEY BARBER PLLC

Technical classification

Nice Classes

Class 42

Vienna Codes

No Vienna codes available.

Goods and services

Class 42

Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performancefor managingdistributing and serving advertisingfor analyzing advertising datafor reporting advertising datafor optimizing advertising performance; Platform as a service (PAAS) featuring computer software platform for managing advertising services and increasing the effectiveness of marketing investments; Providing temporary use of online non-downloadable software for trackingmanagingoptimizing advertising and promotional campaignscalculating return on investment in connection with the same; Providing temporary use of online non-downloadable software for tracking sales conversion rates; Providing an interactive website featuring technology for placing advertisements and tracking advertising performancefor managingdistributing and serving advertisingfor analyzing advertising datafor reporting advertising datafor optimizing advertising performance; Software as a service (SAAS) services featuring software for digital marketingmanaging and controlling product display on websites and on-line retail storesproduct merchandising; Developing customized web pages featuring user-defined information in the field of marketing of goods and services; Providing a web-based service that features customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internetmobile telephone or other wired or wireless digital network based customer; Graphic Graphic design; Providing temporary use of online downloadable software for accessingdownloadingviewing and manipulating data in the fields of advertising sales effectivenessselection of media to optimiz sales results; Providing temporary use of online non-downloadable software for use in advertising and business marketing

Publications

History of USPTO decisions and trademark events.

36 publications found

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

01/27/2026

R.PR

REGISTERED-PRINCIPAL REGISTER

01/27/2026

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

01/05/2026

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

01/05/2026

SUPC

STATEMENT OF USE PROCESSING COMPLETE

01/05/2026

IUAF

USE AMENDMENT FILED

12/30/2025

EISU

TEAS STATEMENT OF USE RECEIVED

12/30/2025

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

12/13/2025

EX5G

SOU EXTENSION 5 GRANTED

12/12/2025

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

12/11/2025

EEXT

SOU TEAS EXTENSION RECEIVED

07/02/2025

EXT5

SOU EXTENSION 5 FILED

07/01/2025

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

03/03/2025

EX4G

SOU EXTENSION 4 GRANTED

12/27/2024

EXT4

SOU EXTENSION 4 FILED

12/27/2024

EEXT

SOU TEAS EXTENSION RECEIVED

12/27/2024

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

06/26/2024

EX3G

SOU EXTENSION 3 GRANTED

06/26/2024

EXT3

SOU EXTENSION 3 FILED

06/26/2024

EEXT

SOU TEAS EXTENSION RECEIVED

06/26/2024

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

12/26/2023

EX2G

SOU EXTENSION 2 GRANTED

12/22/2023

EXT2

SOU EXTENSION 2 FILED

12/22/2023

EEXT

SOU TEAS EXTENSION RECEIVED

12/22/2023

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

06/29/2023

EX1G

SOU EXTENSION 1 GRANTED

06/27/2023

EXT1

SOU EXTENSION 1 FILED

06/27/2023

EEXT

SOU TEAS EXTENSION RECEIVED

06/27/2023

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

01/03/2023

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

11/08/2022

PUBO

PUBLISHED FOR OPPOSITION

11/08/2022

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

10/19/2022

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/01/2022

DOCK

ASSIGNED TO EXAMINER

09/29/2022

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

01/24/2022

NWAP

NEW APPLICATION ENTERED

01/21/2022

Continuous trademark protection

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