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Official data from USPTO

SU:M 37° SECRET

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

SU:M 37° SECRET

ST13

US500000097049240

Class

3

Filing

97049240

Registration

7370188

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

43

Latest update

12/19/2025

Trademark type

Combined

Nice classes

3

Filing date

09/28/2021

Registration date

04/30/2024

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

04/30/2024

Last transaction

12/19/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use, Foreign priority

Drawing code

3

Owner type

03

Owner location

Seoul, KR

Examiner

MURRAY,DAVID T

Law office

M40

Current location

FILE REPOSITORY (FRANCONIA)

Mark description

The mark consists of "SU:M 37 SECRET" in stylized font in which the letters "su" in lower case with the punctuation mark ":" and the letter "m" in lower case with the numerals "37" and a degree sign all appear in one line. The word "Secret" with "S" in upper case appears in smaller font underneath the letters "su" and ":".

Holders and representatives

Holders

LG H&H CO., LTD.
LG HOUSEHOLD & HEALTH CARE LTD.

Representatives

Michael T. Smith Birch Stewart Kolasch & Birch, LLP

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Non-medicated soaps for household use; antistatic preparations for household purposes; bleaching preparations for household purposes; air fragrancing preparations; pre-moistened cosmetic cleansing tissues; shampoos; non-medicated toiletry preparations; cleaningpolishingscouring and abrasive preparations; cleaning preparations; fabric softeners for laundry use; laundry preparations in the nature of laundry detergent; essential oils; non-medicated soaps for personal use; dentifrices; perfumes; hair care preparations; tissues impregnated with cosmetic lotions; mask pack for cosmetic purposes; cotton wool and cotton tip sticks for cosmetic purposes; cosmetics

Publications

History of USPTO decisions and trademark events.

43 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/17/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

12/17/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

12/17/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

12/17/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

12/17/2025

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

04/30/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

04/30/2024

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

02/13/2024

PUBO

PUBLISHED FOR OPPOSITION

02/13/2024

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

01/24/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/10/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/10/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/10/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

01/10/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

01/10/2024

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

01/08/2024

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

01/08/2024

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

01/08/2024

ALIE

ASSIGNED TO LIE

01/08/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

09/13/2023

ERSI

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

08/11/2023

DOCK

ASSIGNED TO EXAMINER

07/03/2023

GNS2

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

05/18/2023

GNSI

INQUIRY TO SUSPENSION E-MAILED

05/18/2023

CNSI

SUSPENSION INQUIRY WRITTEN

05/18/2023

RCCK

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

05/05/2023

GNS3

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

11/03/2022

GNSL

LETTER OF SUSPENSION E-MAILED

11/03/2022

CNSL

SUSPENSION LETTER WRITTEN

11/03/2022

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

11/01/2022

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

11/01/2022

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/01/2022

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

05/02/2022

GNRT

NON-FINAL ACTION E-MAILED

05/02/2022

CNRT

NON-FINAL ACTION WRITTEN

05/02/2022

DOCK

ASSIGNED TO EXAMINER

04/15/2022

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/12/2022

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

01/12/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/12/2022

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/12/2022

MDSM

NOTICE OF DESIGN SEARCH CODE E-MAILED

10/28/2021

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

10/27/2021

NWAP

NEW APPLICATION ENTERED

10/01/2021

Continuous trademark protection

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