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Official data from USPTO

BUILT FOR BETTER FOR YOU

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

BUILT FOR BETTER FOR YOU

ST13

US500000097011680

Class

35

Filing

97011680

Registration

7076453

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

33

Latest update

11/12/2025

Trademark type

Combined

Nice classes

35

Filing date

09/03/2021

Registration date

06/06/2023

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/06/2023

Last transaction

11/12/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

09/20/2021

First use in commerce

09/20/2021

Drawing code

3

Owner type

16

Owner location

BENTONVILLE, AR

Examiner

ALBANO,ASHLEY C

Law office

L50

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the words "BUILT FOR BETTER" and "FOR YOU" separated by a stylized heart stacked vertically on a stylized infinity symbol in the center.

Holders and representatives

Holders

Walmart Apollo, LLC
Walmart Apollo, LLC

Representatives

David Rome

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Retail store services featuring a wide variety of consumer goods; Retail bakery shops; Retail delicatessen store services; Retail grocery stores; Retail pharmacy services; Retail department store services featuring a wide variety of consumer goods of others; Retail optical stores; Retail store services featuring electronicsappliancesindoor and outdoor furniturehome décortoyssporting goodsoutdoor recreationhealthbeauty and personal care productshousehold essentialsapparelpatiogardenlawn care and landscaping productshome improvement productsgrilling productsentertainment recordingsvideo gamesbooks and publicationsmusical instrumentsoffice suppliesarts and craft suppliesholiday and celebration suppliesjewelrypet products; online retail store services featuring a wide variety of consumer goods; Online retail bakery shops; Online retail delicatessen store services; Online retail grocery stores; Online retail pharmacy services; Online retail department store services featuring a wide variety of consumer goods of others; Online retail optical stores; Online retail store services featuring electronicsappliancesindoor and outdoor furniturepatiogardenlawn care and landscaping productsgrilling productshome improvement productshome décortoyssporting goodsoutdoor recreationhealthbeauty and personal care productshousehold essentialsapparelentertainment recordingsvideo gamesbooks and publicationsmusical instrumentsoffice suppliesarts and craft suppliesholiday and celebration suppliesjewelrypet products

Publications

History of USPTO decisions and trademark events.

33 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

11/07/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

11/07/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

11/07/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

11/07/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

11/07/2025

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

06/06/2023

R.PR

REGISTERED-PRINCIPAL REGISTER

06/06/2023

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

05/04/2023

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

05/03/2023

SUPC

STATEMENT OF USE PROCESSING COMPLETE

03/15/2023

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

03/14/2023

IUAF

USE AMENDMENT FILED

02/27/2023

EISU

TEAS STATEMENT OF USE RECEIVED

02/27/2023

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

01/31/2023

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

12/06/2022

PUBO

PUBLISHED FOR OPPOSITION

12/06/2022

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

11/16/2022

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/31/2022

XAEC

EXAMINER'S AMENDMENT ENTERED

10/27/2022

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

10/27/2022

GNEA

EXAMINERS AMENDMENT E-MAILED

10/27/2022

CNEA

EXAMINERS AMENDMENT -WRITTEN

10/27/2022

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

08/12/2022

GNRT

NON-FINAL ACTION E-MAILED

08/12/2022

CNRT

NON-FINAL ACTION WRITTEN

08/12/2022

DOCK

ASSIGNED TO EXAMINER

08/11/2022

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

06/14/2022

GNRT

NON-FINAL ACTION E-MAILED

06/14/2022

CNRT

NON-FINAL ACTION WRITTEN

06/14/2022

DOCK

ASSIGNED TO EXAMINER

05/27/2022

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

10/19/2021

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

10/17/2021

NWAP

NEW APPLICATION ENTERED

09/07/2021

Continuous trademark protection

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