ARM & HAMMER THE STANDARD OF PURITY BABY

Mark description

The mark consists of a white shaded circle with a border comprising three concentric rings respectively colored red, white, and red. The stylized wording "ARM & HAMMER" in white overlays the top portion of the innermost red ring, while the stylized wording "THE STANDARD OF PURITY" in white overlays the bottom portion of the innermost red ring. The design of a Vulcan arm holding a hammer centrally overlays the white shaded circle, and comprises a white shirtsleeve with dark blue outlining and accents, a beige arm with dark blue outlining and accents, and a dark blue hammer with white accents. A sunburst surrounds the thin red circle and is comprised of white rays, and the background is light blue. Below the circular-shaped figure is the stylized literal element, "Baby" in blue lettering, and it is presented on a light blue background. To the right of the word "Baby," there is a graphic element comprised of an infant with beige skin and brown hair. The infant is wrapped in a light blue swaddling blanket. The infant is laying in the center of a gray shag rug that has an overall round shape. The dashed lines indicate placement of the mark on the goods and are not part of the mark.