FINISH LINE AUTO CLUB

Mark description

The mark consists of a polygon styled as a quadrilateral, with the north side of the shape consisting of two consecutive open-ended triangles, the first triangle being an isosceles triangle with an obtuse angle, and the second triangle being a smaller isosceles triangle with an obtuse angle. Each of the two open triangles on the north side of the shape are juxtaposed to evoke a building roof. The far-right / north-easternmost leg of the second triangle which forms the northern border of the shape then connects at a right angle to a straight vertical line which forms the eastern border of the polygon. The eastern border of the polygon then connects at a right angle with a horizontal straight line which forms the southern border of the polygon. The western side of the shape is open. On both the northern and southern border, the density of the border line begins at a light gradient at the westernmost beginning of each, and becomes more dense moving from west to east. Contained within the polygon is a design plus a portion of the word mark. From west to east, the design consists of a singular curved line meant to evoke a three-box automobile design, consisting of three separate compartments or boxes: the first curve for the hood/engine, the second curve for the passenger/interior, and the third curve for the rear/cargo. The end aspect of the curved line is slightly thicker and curves back upwards, to evoke the rear spoiler on a sports car. Beneath the singular curved line are 2 other lines: the first is a small right angle directly under the curve of the passenger interior, to evoke a side window in a car; and the second is a curved line directly juxtaposed to the spoiler, to evoke a rear tire. Underneath this interior design are the first two literal elements of the mark "FINISH LINE" in all capital letters in a stylized font. Directly below the southern border line of the polygon are the remaining two literal elements of the mark, "AUTO CLUB", also in all capital letters in a stylized font, and centered underneath the prior literal elements.