NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
11/25/2025
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Official data from USPTO
BH
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
66
Latest update
11/26/2025
Trademark type
Combined
Nice classes
35, 41, 42
Filing date
04/19/2021
Registration date
11/25/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
11/25/2025
Last transaction
11/26/2025
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
10/01/2023
First use in commerce
10/01/2023
Drawing code
3
Owner type
03
Owner location
LAS VEGAS, NV
Examiner
DETMER,CAROLYN ROSE
Law office
N90
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the letters "B" and "H", which are intertwined. These letters appear inside of a circle that has two thinner circles around it. Two triangular-shaped designs appear at the top of the circles, with horizontal lines appearing inside of them.
Holders and representatives
Holders
AMERICAN AFFILIATE CO. LLC
Betting Hero Company
Betting Hero Company
Representatives
Mark A. Jansen Fenwick & West LLP
Technical classification
Nice Classes
Class 35Class 41Class 42
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
Promoting sports betting services of others by distributing advertising materials through a variety of methods
Class 41
Providing news and information in the field of sports; Providing information related to sports betting and gambling; Providing onlinenon-downloadable informational videos in the field of sports betting and gambling; Providing onlinenon-downloadable videos in the field of sports betting and gambling; Providing a website featuring news and information in the field of sports and sports betting; Providing a website featuring entertainment information in the field of sports betting and gamblingproviding sporting events databetting linesanalysis of statistical trends and line movements; Providing online non-downloadable articles in the field of sports betting and gamblingproviding sporting events databetting linesanalysis of statistical trends and line movements; Providing a website featuring entertainment information in the field of sports betting and gamblingadvice about sports betting and gamblingsports betting and gambling oddspoint-spreadsprojections from experts; Providing information related to sports betting services of others
Class 42
Providing temporary use of onlinenon-downloadable software providing sports betting information; Software as a service (SAAS) services providing sports betting information; Providing temporary use of onlinenon-downloadable software for providing news and information in the field of sports and sports betting; Software as a service (SAAS) services featuring software for providing news and information in the field of sports and sports betting; Providing temporary use of onlinenon-downloadable software for locatingfacilitatingaccessingusingconnectingpromoting the sports betting services of others; Software as a service (SAAS) services featuring software for locatingfacilitatingaccessingusingconnectingpromoting the sports betting services of others; Providing temporary use of onlinenon-downloadable software for providing sports league playerteamgame analysis and forecasting using predictive analytics; Software as a service (SAAS) services featuring software for providing sports league playerteamgame analysis and forecasting using predictive analytics; Providing temporary use of onlinenon-downloadable software for providing sports betting alerts; Software as a service (SAAS) services featuring software for providing sports betting alerts; Providing temporary use of onlinenon-downloadable software for providing notifications about betting line moves and betting opportunities; Software as a service (SAAS) services featuring software for providing notifications about betting line moves and betting opportunities
Publications
History of USPTO decisions and trademark events.
66 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
11/25/2025
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
11/03/2025
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
11/03/2025
SUPC
STATEMENT OF USE PROCESSING COMPLETE
10/02/2025
IUAF
USE AMENDMENT FILED
09/15/2025
EISU
TEAS STATEMENT OF USE RECEIVED
09/15/2025
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
02/27/2025
EX5G
SOU EXTENSION 5 GRANTED
02/27/2025
EX5M
SOU EXTENSION 5 DENIAL LETTER MAILED
02/27/2025
EX5D
SOU EXTENSION 5 DENIAL LETTER PREPARED
02/27/2025
EXT5
SOU EXTENSION 5 FILED
02/06/2025
EEXT
SOU TEAS EXTENSION RECEIVED
02/06/2025
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
08/06/2024
EX4G
SOU EXTENSION 4 GRANTED
08/06/2024
EXT4
SOU EXTENSION 4 FILED
08/06/2024
EEXT
SOU TEAS EXTENSION RECEIVED
08/06/2024
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
02/02/2024
EX3G
SOU EXTENSION 3 GRANTED
01/31/2024
EXT3
SOU EXTENSION 3 FILED
01/31/2024
EEXT
SOU TEAS EXTENSION RECEIVED
01/31/2024
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
08/30/2023
EX2G
SOU EXTENSION 2 GRANTED
08/28/2023
EXT2
SOU EXTENSION 2 FILED
08/28/2023
EEXT
SOU TEAS EXTENSION RECEIVED
08/28/2023
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
05/25/2023
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
05/25/2023
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
05/25/2023
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
05/17/2023
EX1G
SOU EXTENSION 1 GRANTED
05/16/2023
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
05/01/2023
NREV
NOTICE OF REVIVAL - E-MAILED
03/21/2023
EXT5
SOU EXTENSION 5 FILED
03/20/2023
TPEX
SOU EXTENSION RECEIVED WITH TEAS PETITION
03/20/2023
PETG
PETITION TO REVIVE-GRANTED
03/20/2023
PROA
TEAS PETITION TO REVIVE RECEIVED
03/20/2023
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
03/15/2023
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/14/2023
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/14/2023
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/14/2023
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/14/2023
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/14/2023
EXT1
SOU EXTENSION 1 FILED
03/12/2023
EEXT
SOU TEAS EXTENSION RECEIVED
03/12/2023
DOCK
ASSIGNED TO EXAMINER
02/03/2023
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
09/13/2022
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
07/19/2022
PUBO
PUBLISHED FOR OPPOSITION
07/19/2022
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
06/29/2022
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
06/16/2022
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
06/15/2022
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
06/14/2022
ERFR
TEAS REQUEST FOR RECONSIDERATION RECEIVED
06/14/2022
GNFN
NOTIFICATION OF FINAL REFUSAL EMAILED
06/02/2022
GNFR
FINAL REFUSAL E-MAILED
06/02/2022
CNFR
FINAL REFUSAL WRITTEN
06/02/2022
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
04/21/2022
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
04/21/2022
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
04/21/2022
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
02/01/2022
GNRT
NON-FINAL ACTION E-MAILED
02/01/2022
CNRT
NON-FINAL ACTION WRITTEN
02/01/2022
DOCK
ASSIGNED TO EXAMINER
12/13/2021
MDSM
NOTICE OF DESIGN SEARCH CODE E-MAILED
07/27/2021
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
07/26/2021
NWAP
NEW APPLICATION ENTERED
04/22/2021
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