ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
03/05/2026
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Official data from USPTO
BETTER BEING CO. WELLNESS BRANDS
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
45
Latest update
03/06/2026
Trademark type
Combined
Nice classes
32
Filing date
04/09/2021
Registration date
05/28/2024
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
05/28/2024
Last transaction
03/06/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
10/01/2021
First use in commerce
10/01/2021
Drawing code
3
Owner type
03
Owner location
Ogden, UT, US
Examiner
KEAM, ALEX S
Law office
M50
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of a circle with a depiction of a rising sun on the top third with four curved lines and one diagonal line. There is a downward arch from left to bottom depicting a sandstone arch. The bottom of the circle shows stylized landscape in three wavy lines. The word "BETTER" appears on the top line, "BEING" on the second line, with the smaller word "CO." with a line above and below "CO." The words "WELLNESS BRANDS" are on the third line.
Holders and representatives
Holders
NutraMarks, Inc.
Representatives
Taylor Wright
Technical classification
Nice Classes
Class 32
Vienna Codes
No Vienna codes available.
Goods and services
Class 32
Aloe vera juices; Coconut-based non-alcoholic beverages not being milk substitutes; Concentrated fruit juice; Concentrates and powders used in the preparation of energy drinks and fruit-flavored beverages; Fruit-based beverages; Fruit-flavored beverages; Fruit juice concentrates; Fruit juices; Non-alcoholic beverages containing fruit juices; Non-alcoholic honey-based beverages; Powders used in the preparation of fruit-based beverages; Powders used in the preparation of isotonic sports drinks and sports beverages
Publications
History of USPTO decisions and trademark events.
45 publications found
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
09/23/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
09/23/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
09/23/2025
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
09/23/2025
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
09/23/2025
NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
05/28/2024
R.PR
REGISTERED-PRINCIPAL REGISTER
05/28/2024
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
04/20/2024
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
04/19/2024
SUPC
STATEMENT OF USE PROCESSING COMPLETE
04/19/2024
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
04/18/2024
IUAF
USE AMENDMENT FILED
03/28/2024
EISU
TEAS STATEMENT OF USE RECEIVED
03/28/2024
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
02/17/2024
EX4G
SOU EXTENSION 4 GRANTED
02/16/2024
EXT4
SOU EXTENSION 4 FILED
02/16/2024
EEXT
SOU TEAS EXTENSION RECEIVED
02/16/2024
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
08/08/2023
EX3G
SOU EXTENSION 3 GRANTED
08/04/2023
EXT3
SOU EXTENSION 3 FILED
08/04/2023
EEXT
SOU TEAS EXTENSION RECEIVED
08/04/2023
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
02/04/2023
EX2G
SOU EXTENSION 2 GRANTED
02/02/2023
EXT2
SOU EXTENSION 2 FILED
02/02/2023
EEXT
SOU TEAS EXTENSION RECEIVED
02/02/2023
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
08/26/2022
EX1G
SOU EXTENSION 1 GRANTED
08/24/2022
EXT1
SOU EXTENSION 1 FILED
08/24/2022
EEXT
SOU TEAS EXTENSION RECEIVED
08/24/2022
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
03/01/2022
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
01/04/2022
PUBO
PUBLISHED FOR OPPOSITION
01/04/2022
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
12/15/2021
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
12/01/2021
ALIE
ASSIGNED TO LIE
12/01/2021
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
11/30/2021
XAEC
EXAMINER'S AMENDMENT ENTERED
11/30/2021
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
11/30/2021
GNEA
EXAMINERS AMENDMENT E-MAILED
11/30/2021
CNEA
EXAMINERS AMENDMENT -WRITTEN
11/30/2021
DOCK
ASSIGNED TO EXAMINER
11/23/2021
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
07/20/2021
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
07/17/2021
NWAP
NEW APPLICATION ENTERED
04/13/2021
Continuous trademark protection
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