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Official data from USPTO

DIAMOND LOYALTY PROGRAM BY DAVID'S

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

DIAMOND LOYALTY PROGRAM BY DAVID'S

ST13

US500000090536609

Class

35

Filing

90536609

Registration

6697207

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

27

Latest update

04/24/2026

Trademark type

Combined

Nice classes

35

Filing date

02/19/2021

Registration date

04/12/2022

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

04/12/2022

Last transaction

04/24/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

First use anywhere

12/01/2020

First use in commerce

12/01/2020

Drawing code

3

Owner type

03

Owner location

King of Prussia, PA, US

Examiner

MORENO, PAUL A

Law office

L30

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of DIAMOND is written in large capital shaded letters with the O being tilted with a small diamond on top to resemble a ring with the words Loyalty Program by David's written in smaller capital letters below.

Holders and representatives

Holders

DAVID'S BRIDAL INC.
David's Bridal, LLC

Representatives

Jeffrey H. Brown Michael Best & Friedrich LLP

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Loyalty program for retail and online retail store servicesproviding incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; loyalty program for retail and online retail store servicesadministration of a customer loyalty program which provides rewards in the form of credit to purchase products and servicesproduct discounts and promotionsretail and online retail store discountsrelated benefits to customers in order to promote and reward customer loyalty; providing an incentive award program for customers through the issuance and distribution of loyalty reward numbers for the purpose of promoting and rewarding loyalty

Publications

History of USPTO decisions and trademark events.

27 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/22/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/22/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/22/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

04/22/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

04/22/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/27/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

09/27/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

09/27/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

08/30/2023

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

08/09/2023

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

08/02/2023

R.PR

REGISTERED-PRINCIPAL REGISTER

04/12/2022

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

01/25/2022

PUBO

PUBLISHED FOR OPPOSITION

01/25/2022

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

01/05/2022

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

12/20/2021

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

11/02/2021

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

11/01/2021

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/01/2021

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

09/21/2021

GNRT

NON-FINAL ACTION E-MAILED

09/21/2021

CNRT

NON-FINAL ACTION WRITTEN

09/21/2021

DOCK

ASSIGNED TO EXAMINER

09/14/2021

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

05/22/2021

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

05/21/2021

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

05/12/2021

NWAP

NEW APPLICATION ENTERED

02/23/2021

Continuous trademark protection

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