EL SEGUNDO BREWING COMPANY THE SLICE & PINT EST. 2018 SP

Mark description

The mark consists of a trapezoid separated at the center of each horizontal axis with a contiguous semi-circle and each vertical axis slightly angled inward from 90 degrees. Inside this shape, the top semi-circle features the first two words of the mark "EL SEGUNDO" in a stylized script font in white text outlined in sky blue with the first letter of each word (the "E" and the "S") capitalized and the remainder of these words in lowercase. Immediately below the words "EL SEGUNDO" are the remaining two words of the literal element of the mark "BREWING COMPANY" in a stylized block text font in gold color, with the words "BREWING" and "COMPANY" separated by the script loop of the "G" from the word "SEGUNDO" above. Immediately below, on the left-hand side of the trapezoid is the word "THE" in all capitalized letters in a smaller block text font in white color with sky blue bordering each letter, placed immediately above the letter "L" in the word "SLICE" below. Then, also commencing at the left side of the trapezoid, are the words "SLICE&PINT" in all capital letters, centered within the shape, with the "S" and "P" of each word in a larger font size than the remaining letters, and with the "CE" of the first word, the "&" and the "P" of the second word directly below the "EL SEGUNDO BREWING COMPANY" elements described. The words "SLICE&PINT" are all in white color with sky blue bordering each letter. To the immediate left of the additional lower centered white semicircle within the trapezoid then appears the words "EST". in gold color, and immediately to the right of the white centered circle appears the numbers "2018" in gold color. The additional white circle within the trapezoid has a jagged edge sky blue border. The white circle then has an additional smaller navy concentric circle within it, which such circle is broken at the center radius line containing from left to right a capitalized "S" in navy color, an upside down triangle bordered in navy in the shape of a pizza slice with the interior of the triangle colored in gold and small red circles, and a capitalized "P" in navy color. The outer outline border of the entire trapezoid is in sky blue medium point. Directly internal to the sky blue color border is a second gold color border of the entire trapezoid in gold fine point. The entire interior of the trapezoid is in navy blue other than as otherwise detailed.