REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
04/13/2026
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Official data from USPTO
NE PLUS ULTRA
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
25
Latest update
04/14/2026
Trademark type
Combined
Nice classes
37, 40
Filing date
11/17/2020
Registration date
04/13/2021
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
04/13/2021
Last transaction
04/14/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
First use anywhere
01/01/1975
First use in commerce
01/01/1975
Drawing code
3
Owner type
16
Owner location
Tulsa, OK, US
Examiner
JACKSON, STEVEN W
Law office
L70
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the words "NE PLUS ULTRA" within a banner below a crest with figurative elements, namely, a crown and medallion, contained therein, and with a plumed helmet on the top and a stylized lion on either side.
Holders and representatives
Holders
SELCO, LLC
Representatives
Margaret S. Millikin Millikin Intellectual Property Law PLLC
Technical classification
Nice Classes
Class 37Class 40
Vienna Codes
No Vienna codes available.
Goods and services
Class 37
CUSTOMIZING FACE PLATES FOR WATCHES AND CLOCKS FOR DISPLAYING PROMOTIONAL INFORMATION SPECIFIED BY OTHERS
Class 40
CUSTOM MANUFACTURING OF FACE PLATES FOR WATCHES AND CLOCKS FOR DISPLAYING PROMOTIONAL INFORMATION SPECIFIED BY OTHERS; AND CUSTOM MANUFACTURING OF WATCHES AND CLOCKS WHICH INCLUDE CUSTOMIZED FACE PLATES DISPLAYING PROMOTIONAL INFORMATION SPECIFIED BY OTHERS
Publications
History of USPTO decisions and trademark events.
25 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
04/13/2021
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
01/26/2021
PUBO
PUBLISHED FOR OPPOSITION
01/26/2021
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
01/06/2021
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
12/21/2020
XAEC
EXAMINER'S AMENDMENT ENTERED
12/21/2020
ALIE
ASSIGNED TO LIE
12/21/2020
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
12/21/2020
GNEA
EXAMINERS AMENDMENT E-MAILED
12/21/2020
CNEA
EXAMINERS AMENDMENT -WRITTEN
12/21/2020
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
12/18/2020
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
12/17/2020
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
12/17/2020
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
12/07/2020
GNRT
NON-FINAL ACTION E-MAILED
12/07/2020
CNRT
NON-FINAL ACTION WRITTEN
12/07/2020
DOCK
ASSIGNED TO EXAMINER
12/07/2020
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
12/02/2020
DOCK
ASSIGNED TO EXAMINER
12/01/2020
RSHG
REQUEST FOR SPECIAL HANDLING - GRANTED
12/01/2020
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
12/01/2020
APET
ASSIGNED TO PETITION STAFF
12/01/2020
TRMS
TEAS REQUEST TO MAKE SPECIAL RECEIVED
11/24/2020
NWAP
NEW APPLICATION ENTERED
11/20/2020
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