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Official data from USPTO

THE EXCELLENCE COLLECTION REWARDS

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

THE EXCELLENCE COLLECTION REWARDS

ST13

US500000090300649

Class

35

Filing

90300649

Registration

6609966

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

23

Latest update

12/07/2025

Trademark type

Combined

Nice classes

35

Filing date

11/05/2020

Registration date

01/04/2022

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/04/2022

Last transaction

12/07/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Supplemental Register

Filing basis

Intent to use

First use anywhere

12/07/2020

First use in commerce

12/07/2020

Drawing code

3

Owner type

99

Owner location

Amsterdam, Países Bajo, NL

Examiner

DUBOIS, MICHELLE

Law office

L70

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of "THE EXCELLENCE COLLECTION REWARDS" in navy blue stylized letters. The "X" has a gold dot as one of the lines.

Holders and representatives

Holders

Whitecap Bay Investments, B.V.

Representatives

Elizabeth Lee D'Amore LUCAS & MERCANTI, LLP

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Services in connection with bonusincentive and customer loyalty programsadministration of a customer loyalty program in the nature of a hotel reward program which allows participants to earn free lodging and other travel-related benefitspoints to be redeemed for free or discounted lodginggifts and merchandise by staying at participating hotels

Publications

History of USPTO decisions and trademark events.

23 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/05/2025

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

12/05/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

12/05/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

12/05/2025

R.SR

REGISTERED-SUPPLEMENTAL REGISTER

01/04/2022

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

11/26/2021

ALIE

ASSIGNED TO LIE

11/26/2021

AAUA

NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED

11/25/2021

CNTA

APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER

11/24/2021

IUAA

USE AMENDMENT ACCEPTED

11/24/2021

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

10/16/2021

AUPC

AMENDMENT TO USE PROCESSING COMPLETE

10/16/2021

IUAF

USE AMENDMENT FILED

10/16/2021

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

10/15/2021

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

10/15/2021

EAAU

TEAS AMENDMENT OF USE RECEIVED

10/15/2021

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

04/17/2021

GNRT

NON-FINAL ACTION E-MAILED

04/17/2021

CNRT

NON-FINAL ACTION WRITTEN

04/17/2021

DOCK

ASSIGNED TO EXAMINER

04/12/2021

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

01/06/2021

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

01/05/2021

NWAP

NEW APPLICATION ENTERED

11/09/2020

Continuous trademark protection

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