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Official data from USPTO

BEAUTY BEGINS WITH TRUTH

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

BEAUTY BEGINS WITH TRUTH

ST13

US500000090241975

Class

3, 5, 35, 41, 44

Filing

90241975

Registration

6867038

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

33

Latest update

12/28/2024

Trademark type

Word

Nice classes

3, 5, 35, 41, 44

Filing date

10/08/2020

Registration date

10/04/2022

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

10/04/2022

Last transaction

12/28/2024

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2019-05-00

First use in commerce

2019-05-00

Drawing code

4

Owner type

16

Owner location

Seattle, WA

Examiner

TANNER, MICHAEL

Law office

N10

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

Paula's Choice, LLC

Representatives

Cristina Carvalho ArentFox Schiff LLP

Technical classification

Nice Classes

Class 3Class 5Class 35Class 41Class 44

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Non-medicated skin care preparations; cosmetic preparations; cosmetic preparations for skin care; cosmetics; perfumes; non-medicated skin care productsskin cleansersmake-up removing preparationsskin tonersexfoliant liquidspeelslotionsgelsserumsspraysscrubs and creamsface moisturizershand moisturizersface creamshand creamsbody lotionsface lotionsfacial and body masks; non-medicated tinted skin moisturizers; eye creams and gels; non-medicated acne treatment preparationssalicylic-acid- and benzoyl-peroxide-based acne cleanserstonerslotionsserums not for medical purposes; retinol moisturizerscreams and serums for cosmetic purposes; non-medicated pore refining and blemish and oil control productspore tightening maskstonersserumspeels used as cosmetics; non-medicated skin brightening serumsacid- and vitamin-based serums used to fade dark spots and improve skin tone and non-medicated anti-aging serums; nonmedicated sunscreen preparations; self-tanning preparations; skin bronzer and skin bronzing powder; skin lightening creams; non-medicated lip care productslip balmslip exfoliating creams and scrubslipstickslip protectors and lipscreens being non-medicated lip balm and lip gloss incorporating nonmedicated sunscreen preparations; non-medicated hair and body care productsskin cleansersexfoliant creamslotionstonersbody lotionbody mistbody oilsbody creamsbody balmhair shampoosbody shampoos being body washhair conditionershaving creamshaving gel; pre-moistened cosmetic towelettes; cuticle removing preparations and nail care preparations; tooth whiteners for cosmetic purposes; hair care and cosmetic kits primarily comprised of one or more of the foregoing non-medicated hair careskin carecosmetic products

Class 5

Dietary supplements; antioxidant dietary supplements for personal care and beauty regimens that address skin hydration and anti-aging concerns; medicated skin care productsacne treatment preparations

Class 35

On-line retail store services featuring skin care productscosmeticscosmetic applicators and toolsbagscosmetic accessories and publications featuring information on skin care productscosmeticswellnesshealthbeauty; retail store services featuring skin care productscosmeticscosmetic applicators and toolsbagscosmetic accessories and publications featuring information on skin care productscosmeticswellnesshealth and beauty; providing consumer information about the skin care and cosmetic industryhealth and beauty products to educate consumers on products and to assist consumers in choosing the best products for them; commercial information and advice for consumers on selecting beauty and skin care products and services; distributorship services in the field of cosmeticsskin care productspersonal care products

Class 41

Educational and entertainment servicesproduction and providing an ongoing multimedia program and non-downloadable videos featuring informationinstructional techniquestutorials concerning skin carebeauty carecosmetics and wellness; on-line journalsblogs featuring non-downloadable informationvideos and online tutorials in the field of skin carebeauty carecosmeticswellness; providing non-downloadable articles in the field of beauty carebeauty productscosmeticsskincare

Class 44

Providing information about skin and beauty careproviding information about beauty and providing beauty care and skincare information via a website; Beauty consultation services in the selection and use of cosmeticsbeauty aidspersonal care productsbathbody and beauty products; Beauty and skincare consultation services; Beauty analysis to determine beauty productsskin carecosmetics that are best suited to particular individual

Publications

History of USPTO decisions and trademark events.

33 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/24/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

12/24/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

12/24/2024

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

10/04/2022

R.PR

REGISTERED-PRINCIPAL REGISTER

10/04/2022

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

09/01/2022

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

08/31/2022

SUPC

STATEMENT OF USE PROCESSING COMPLETE

07/18/2022

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

07/13/2022

IUAF

USE AMENDMENT FILED

06/21/2022

EISU

TEAS STATEMENT OF USE RECEIVED

06/21/2022

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

12/28/2021

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

11/02/2021

PUBO

PUBLISHED FOR OPPOSITION

11/02/2021

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

10/13/2021

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/28/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/28/2021

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/28/2021

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

09/28/2021

XAEC

EXAMINER'S AMENDMENT ENTERED

08/03/2021

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

08/03/2021

GNEA

EXAMINERS AMENDMENT E-MAILED

08/03/2021

CNEA

EXAMINERS AMENDMENT -WRITTEN

08/03/2021

AMPX

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

07/02/2021

PARI

TEAS VOLUNTARY AMENDMENT RECEIVED

07/02/2021

AMPX

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

06/14/2021

PARI

TEAS VOLUNTARY AMENDMENT RECEIVED

06/14/2021

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

03/15/2021

GNRT

NON-FINAL ACTION E-MAILED

03/15/2021

CNRT

NON-FINAL ACTION WRITTEN

03/15/2021

DOCK

ASSIGNED TO EXAMINER

03/08/2021

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

11/24/2020

NWAP

NEW APPLICATION ENTERED

10/12/2020

Continuous trademark protection

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