IT'S L.I.T.!

Mark description

The mark consists of the word "IT'S" outlined in dark blue with light blue outlining in the inner top and red circles inside against a white background and a solid blue apostrophe, above the word "L.I.T.!" outlined in dark blue and yellow with red and yellow outlining on the inner top right corner of the letter "L" and red outlining on the inner top left corner of the letter "I" and red and yellow outlining on the inner top of the letter "T" and red and yellow outlining in the inner top left corner of the "!" with blue circles in each letter against a white background and solid red periods, inside of a blue geometric shape outlined in black, red, and yellow, with four red clouds outlined in red and yellow extending into each corner, all against a grey background.