MYTHOMAGIC

Mark description

The mark consists of a motion mark. The mark displays ten letters in a stylized typeface in gold color that resembles hot, molten gold. There are ten letters total, and, arranged from left to right, they appear as: "MYTHOMAGIC". A black and tan ball-point pen scratches across the surface revealing the letters "M", "Y", "T", "H", "O", "M", "A", "G", "I", and "C" in a calligraphic typeface. The lettering and the ball-point pen are superimposed against a purple, lavender, magenta, teal, gold, blue and sky blue background containing floating particles that slowly drift around, appear, and disappear as the mark progresses. Just after full term "MYTHOMAGIC" appears, the ball-point pen scratches over the word "MYTHOMAGIC" in an arc from right to left, is superimposed over the letter "T" and has transformed from a ball-point pen into a gold sword. There is a gold arc about the wording. The mark lasts approximately five seconds.