SINCE B 1608 BUSHMILLS RED BUSH IRISH WHISKEY OLD BUSHMILLS

Mark description

The mark consists of a label formed by a vertically positioned rectangle with a rounded top side in red with a black line forming an edge to the entire label. Within the rounded side of the label is a quarter circle in gray and a series of multiple small gray bars underneath the quarter circle, under which is a representation of a gold still containing the gold letter "B", and the gold words "SINCE 1608" under which is a horizontal line in gold, and above which is a horizontal line in gold broken by the still device with a curved line above the still, all in gold. Underneath is a horizontal octagon in black with gold stripes on the top and bottom enclosing the word "BUSHMILLS" in white with a horizontal line above and below the wording, in gold. Underneath are the words "RED BUSH IRISH WHISKEY" in white, with a gold horizontal line dividing the bottom portion of the label. Underneath the gold line is a representation of a distillery with a tree in front, in shades of gray with the red wording "OLD BUSHMILLS" appearing on the roof of the distillery. At the bottom of the label is a horizontal line with a series of multiple small bars above the line, all in gray.