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Official data from USPTO

BELIEVE BY BRILLIANCE

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

BELIEVE BY BRILLIANCE

ST13

US500000088982764

Class

14, 25, 26

Filing

88982764

Registration

6512499

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

33

Latest update

07/23/2025

Trademark type

Word

Nice classes

14, 25, 26

Filing date

02/26/2020

Registration date

10/05/2021

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

10/05/2021

Last transaction

07/23/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2009-03-00

First use in commerce

2009-03-00

Drawing code

4

Owner type

16

Owner location

BENTONVILLE, AR

Examiner

BUTTON, JENNIFER

Law office

L50

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

Walmart Apollo, LLC
Walmart Apollo, LLC

Representatives

Danica Acosta

Technical classification

Nice Classes

Class 14Class 25Class 26

Vienna Codes

No Vienna codes available.

Goods and services

Class 14

Bridal headpieces in the nature of tiaras

Class 25

Headbands

Class 26

Bobby pins; Hair accessoriessnap clips; Hair barrettes

Publications

History of USPTO decisions and trademark events.

33 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/16/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/16/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/16/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/16/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/16/2025

R.PR

REGISTERED-PRINCIPAL REGISTER

10/05/2021

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

08/31/2021

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

08/28/2021

SUPC

STATEMENT OF USE PROCESSING COMPLETE

08/25/2021

DPCC

DIVISIONAL PROCESSING COMPLETE

08/25/2021

IUAF

USE AMENDMENT FILED

08/18/2021

DRRR

DIVISIONAL REQUEST RECEIVED

08/18/2021

ERTD

TEAS REQUEST TO DIVIDE RECEIVED

08/18/2021

EISU

TEAS STATEMENT OF USE RECEIVED

08/18/2021

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

05/27/2021

EX1G

SOU EXTENSION 1 GRANTED

05/26/2021

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

05/25/2021

NREV

NOTICE OF REVIVAL - E-MAILED

04/29/2021

TPEX

SOU EXTENSION RECEIVED WITH TEAS PETITION

04/28/2021

PETG

PETITION TO REVIVE-GRANTED

04/28/2021

PROA

TEAS PETITION TO REVIVE RECEIVED

04/28/2021

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/27/2021

MAB6

ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED

03/22/2021

ABN6

ABANDONMENT - NO USE STATEMENT FILED

03/22/2021

EXT1

SOU EXTENSION 1 FILED

02/18/2021

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

08/18/2020

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

06/23/2020

PUBO

PUBLISHED FOR OPPOSITION

06/23/2020

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

06/03/2020

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/15/2020

DOCK

ASSIGNED TO EXAMINER

05/15/2020

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

03/04/2020

NWAP

NEW APPLICATION ENTERED

03/03/2020

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