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Official data from USPTO

ÈYES ARE THE STORY

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

ÈYES ARE THE STORY

ST13

US500000088900908

Class

3

Filing

88900908

Registration

6397855

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

21

Latest update

06/23/2026

Trademark type

Combined

Nice classes

3

Filing date

05/05/2020

Registration date

06/22/2021

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/22/2021

Last transaction

06/23/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

03/29/2020

First use in commerce

03/29/2020

Drawing code

5

Owner type

16

Owner location

Boston, MA, US

Examiner

KERTGATE, AMY L

Law office

M40

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the wording "ÈYES ARE THE STORY" presented in a pyramid format consisting of five rows, with "È" in the top row, "YE" in the second row, "SAR" in the third row, "ETHE" in the fourth row and "STORY" in the bottom row, all in capital letters in bold font that decreases in size from the top row to the bottom row. The wording in the mark looks like wording on an eye chart. The shaded background is not claimed as a feature of the mark.

Holders and representatives

Holders

Essiri, LLC

Representatives

Heather E. Balmat BALMAT LAW, PLLC

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Cosmetics and makeup; cosmeticseye makeup formulated for use by individuals with sensitive or dry eyes or contact lens wearers; non-medicated eyelid cleansing wipes impregnated with cleanser and formulated for use by individuals with sensitive or dry eyes or contact lens wearers; makeup remover and makeup remover wipes impregnated with makeup remover formulated for use by individuals with sensitive or dry eyes or contact lens wearers; face wash formulated for use by individuals with sensitive or dry eyes or contact lens wearers; non-medicated hydrating serum for use around the eyes for use by individuals with sensitive or dry eyes or contact lens wearers; non-medicated cream for use around the eyes for use by individuals with sensitive or dry eyes or contact lens wearers; non-medicated skin care preparationsfacials mists and eye mists; eye gels; eye masks being a preparation; eye lotions; eye makeup remover; non-mediated eye washes; under-eye enhancers; eye shadow; eyeliner; mascara

Publications

History of USPTO decisions and trademark events.

21 publications found

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

06/22/2026

R.PR

REGISTERED-PRINCIPAL REGISTER

06/22/2021

DOCK

ASSIGNED TO EXAMINER

05/24/2021

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

05/15/2021

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

05/14/2021

SUPC

STATEMENT OF USE PROCESSING COMPLETE

05/13/2021

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

05/13/2021

IUAF

USE AMENDMENT FILED

05/03/2021

EISU

TEAS STATEMENT OF USE RECEIVED

05/03/2021

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

11/03/2020

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/08/2020

PUBO

PUBLISHED FOR OPPOSITION

09/08/2020

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/19/2020

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/06/2020

XAEC

EXAMINER'S AMENDMENT ENTERED

08/06/2020

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

08/06/2020

GNEA

EXAMINERS AMENDMENT E-MAILED

08/06/2020

CNEA

EXAMINERS AMENDMENT -WRITTEN

08/06/2020

DOCK

ASSIGNED TO EXAMINER

07/30/2020

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

05/15/2020

NWAP

NEW APPLICATION ENTERED

05/08/2020

Continuous trademark protection

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