REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
10/27/2025
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Official data from USPTO
THAT'S SMART!
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
19
Latest update
10/28/2025
Trademark type
Combined
Nice classes
29
Filing date
04/17/2020
Registration date
10/27/2020
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
10/27/2020
Last transaction
10/28/2025
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
First use anywhere
10/31/2019
First use in commerce
10/31/2019
Drawing code
3
Owner type
03
Owner location
West Des Moines, IA
Examiner
YOO,JEANE
Law office
N20
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of a solid oblong shaped circle with "That's Smart!" in stylized font and a stylized smile appearing within the circle. The word "That's" is placed on line one of the text, "Smart!" is placed on line two of the text, and the stylized smile is placed on line three.
Holders and representatives
Holders
Hy-Vee, Inc.
Representatives
Joshua J. Conley ZarleyConley PLC
Technical classification
Nice Classes
Class 29
Vienna Codes
No Vienna codes available.
Goods and services
Class 29
Egg substitute; Processed nutscashew pieces; Roasted nutsmixed nuts; Tomato paste
Publications
History of USPTO decisions and trademark events.
19 publications found
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
03/21/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/21/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/21/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/21/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/21/2024
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/21/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
10/20/2021
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
10/20/2021
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
10/20/2021
R.PR
REGISTERED-PRINCIPAL REGISTER
10/27/2020
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
08/11/2020
PUBO
PUBLISHED FOR OPPOSITION
08/11/2020
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
07/22/2020
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
07/02/2020
DOCK
ASSIGNED TO EXAMINER
06/30/2020
MDSM
NOTICE OF DESIGN SEARCH CODE E-MAILED
04/28/2020
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
04/27/2020
NWAP
NEW APPLICATION ENTERED
04/21/2020
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