ARM & HAMMER THE STANDARD OF PURITY

Mark description

The mark consists of a white shaded circle with a border comprising three concentric rings respectively colored red, white, and red. The stylized wording "ARM & HAMMER" in white overlays the top portion of the innermost red ring, while the stylized wording"THE STANDARD OF PURITY" in white overlays the bottom portion of the innermost red ring. The design of a Vulcan arm holding a hammer centrally overlays the white shaded circle, and comprises a white shirtsleeve with blue outlining and accents, a beige arm with blue outlining and accents, and a blue hammer with white accents. A sunburst surrounds the upper section of the thin red circle and is comprised of yellow and white rays, and the rays are on an orange, triangular-shaped background in the upper, left corner of the mark. The area below the red circular-shaped figure and rays is black, and there is an orange sun with an aura and sun rays presented on the black background.