ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
05/08/2026
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Official data from USPTO
JOANN SMILES
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
20
Latest update
05/09/2026
Trademark type
Combined
Nice classes
35
Filing date
02/04/2020
Registration date
07/07/2020
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
07/07/2020
Last transaction
05/09/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
First use anywhere
09/30/2018
First use in commerce
09/30/2018
Drawing code
3
Owner type
03
Owner location
IRVING, TX, US
Examiner
NKOJO, RHODA K
Law office
M80
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the word "JOANN" in white letters positioned above the word "SMILES" in white letters presented to the right of a smiley face in white, all presented upon a green rectangle.
Holders and representatives
Holders
MICHAELS STORES PROCUREMENT COMPANY, INC.
JO-ANN STORES, LLC
Representatives
Daniel J. Smola Hahn Loeser & Parks LLP
Technical classification
Nice Classes
Class 35
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
Administration of a customer loyalty program which provides couponsdiscounts and rewards to promote the sale of a wide variety of consumer products
Publications
History of USPTO decisions and trademark events.
20 publications found
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
07/07/2025
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
06/11/2025
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
03/05/2025
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
06/23/2022
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
02/04/2022
R.PR
REGISTERED-PRINCIPAL REGISTER
07/07/2020
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
04/21/2020
PUBO
PUBLISHED FOR OPPOSITION
04/21/2020
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
04/01/2020
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
03/13/2020
DOCK
ASSIGNED TO EXAMINER
03/10/2020
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/02/2020
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/02/2020
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/02/2020
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/02/2020
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/02/2020
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
02/08/2020
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
02/07/2020
NWAP
NEW APPLICATION ENTERED
02/07/2020
Continuous trademark protection
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