ARM & HAMMER THE STANDARD OF PURITY SLIDE

Mark description

The mark consists of a white shaded circle with a border comprising three concentric rings respectively colored red, white, and red. The stylized wording "ARM & HAMMER" in white overlays the top portion of the innermost red ring, while the stylized wording "THE STANDARD OF PURITY" in white overlays the bottom portion of the innermost red ring. The design of a Vulcan arm holding a hammer centrally overlays the white shaded circle, and comprises a white shirt sleeve with blue outlining and accents, a beige arm with blue outlining and accents, and a blue hammer with white accents. A sunburst surrounds the upper section of the thin red circle and is comprised of yellow and white rays, and the rays are on an orange, triangular-shaped background in the upper, left corner of the mark. There are curved, purple bands emanating below the circular figure, and the word "SLIDE" is positioned on top of the purple bands. "SLIDE" is in white lettering and outlined in black, with shadowing to the right and beneath the letters. "SLIDE" and the purple bands are presented on a black background, with the upper left portion of the black background having a curved edge where it meets the rays and the orange background.