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Official data from USPTO

BE WHAT MATTERS

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

BE WHAT MATTERS

ST13

US500000088746484

Class

41

Filing

88746484

Registration

6302401

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

19

Latest update

03/24/2026

Trademark type

Word

Nice classes

41

Filing date

01/03/2020

Registration date

03/23/2021

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

03/23/2021

Last transaction

03/24/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

01/03/2020

First use in commerce

01/03/2020

Drawing code

4

Owner type

16

Owner location

Milwaukee, WI, US

Examiner

SOMERVILLE, ARETHA CHARESE

Law office

L70

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

BE What Matters, LLC

Representatives

ROSEZENA J PIERCE RJ PIERCE LAW GROUP PC

Technical classification

Nice Classes

Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 41

Coaching in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Education servicesproviding live and on-line providing fully customizable trainingclassesworkshopsconferencessymposiumsseminarsevents in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Education servicesproviding live and on-line classescoursesworkshopsseminars and conferences in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Education servicesproviding podcastswebcasts and video segments in the nature of video podcasts in the fields of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Education servicesproviding a learning and innovation center featuring fully customized training in the fields of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Education servicesproviding a web site featuring informationcontenteducational programs in the fields of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Education servicesproviding motivational and educational speaking services in the fields of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Educational servicesproviding tutoringeducational programsmentoring programs for youthyoung professionalsundergraduate college students in the fields of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizingpersonal brandingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Educational servicesproviding classescoursesworkshopsseminars and conferences in the fields of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Educational and entertainment servicesproviding motivational and educational speakers; Educational and entertainment servicesproviding motivational speaking services in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Entertainment servicesproviding podcasts in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Entertainment servicesproviding webcasts in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Membership club servicesproviding training to members in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Arranging and conducting business seminars in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Arranging of seminars; Conducting workshops and seminars in personal awareness; Conducting workshops and seminars in self awareness; Conducting workshops and seminars in career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Education servicesproviding non-downloadable webinars in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Educational servicesconducting classescoursesworkshopsseminars and conferences in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development and distribution of course materials in connection therewith in printed or electronic format; Entertainment services in the nature of arranging social entertainment events; Entertainment services in the nature of hosting social entertainment events; Entertainment services in the nature of organizing social entertainment events; Life coaching services in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; On-line journalsblogs featuring career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; On-line video journalsvlogs featuring nondownloadable videos in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Organization of events for cultural purposes; Organization of seminars; Personal coaching services in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Professional coaching services in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Providing a website featuring blogs and non-downloadable publications in the nature of articles and brochures in the field(s) of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Providing group coaching in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development; Workshops and seminars in the field of career developmentchange managementcommunicationcommunity outreachconflict managementconnectionculture and climatediversity and inclusioneducationentrepreneurshipexecutive coachingfacilitationgoal settinghealthy relationshipsimplementationleadershipmentorshipmotivationnetworkingorganizational developmentorganizingplanningpublic speakingself evaluationsocial changespiritual developmentvolunteerismwell-beingyouth development

Publications

History of USPTO decisions and trademark events.

19 publications found

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/23/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

11/29/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

11/29/2021

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

11/29/2021

R.PR

REGISTERED-PRINCIPAL REGISTER

03/23/2021

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

02/13/2021

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

02/12/2021

SUPC

STATEMENT OF USE PROCESSING COMPLETE

01/21/2021

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

01/19/2021

IUAF

USE AMENDMENT FILED

12/29/2020

EISU

TEAS STATEMENT OF USE RECEIVED

12/29/2020

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

06/30/2020

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

05/05/2020

PUBO

PUBLISHED FOR OPPOSITION

05/05/2020

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

04/15/2020

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

03/27/2020

DOCK

ASSIGNED TO EXAMINER

03/24/2020

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

01/08/2020

NWAP

NEW APPLICATION ENTERED

01/07/2020

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