THE SET PRINCIPLE STOP EMOTIONS DOWN THINKINGUP GET SET FOR DRIVER SAFETY

Mark description

The mark consists of a black steering wheel with three spokes, within the top edge of which are the words "THE SET PRINCIPLE" in white; between the left and right spokes is the word "STOP" in black, to the right of a red octagon that is outlined in black with black chevrons outside of each corner, inside of which octagon is a hand in white with palm facing forward surrounded by eight white stress marks; between the left and bottom spokes are the words "EMOTIONS DOWN" in black beneath and to the left of a yellow splatter outlined in black, with fifteen yellow and black stress marks around it, inside of which splatter are two exclamation marks, a question mark, a hashtag, and an asterisk; between the bottom and right spokes are the words "THINKING UP" in black, to the left and beneath a green lightbulb with a black bottom, surrounded by seventeen stress marks and nine chevrons or portions of chevrons, inside of which bulb are a left and right hemisphere in white, containing black and green gears; within the bottom edge of which wheel are the words "GET SET FOR DRIVER SAFETY" in white. In both instances, the word "SET" is in bold print. The background within the wheel is white.