REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
09/22/2025
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Official data from USPTO
HIDDEN SIDE
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: CombinedOffice: United States
Quick snapshot
ST13
US500000088693117Class
9, 16, 25, 28, 41
Filing
88693117
Registration
6156856
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
38
Latest update
09/23/2025
Trademark type
Combined
Nice classes
9, 16, 25, 28, 41
Filing date
11/14/2019
Registration date
09/22/2020
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
09/22/2020
Last transaction
09/23/2025
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Foreign priority
First use anywhere
08/03/2019
First use in commerce
08/03/2019
Drawing code
3
Owner type
03
Owner location
BILLUND, DK
Examiner
HOWELL,MATTHEW PATTERSON
Law office
N50
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the wording "HIDDEN SIDE" in a stylized font, with the word "HIDDEN" stacked on top of the wording "SIDE". The "DD" of "HIDDEN" are drawn to look like they are in the shape of eyes. The "D" in "SIDE" is facing backward.
Holders and representatives
Holders
LEGO HOLDING A/S
LEGO Juris A/S
Representatives
Mary Mazzello Kirkland & Ellis LLP
Technical classification
Nice Classes
Class 9Class 16Class 25Class 28Class 41
Vienna Codes
No Vienna codes available.
Goods and services
Class 9
(Based on 44(e)) Recorded and downloadable mediamobile software applications for playing computer games and for interacting with real-life objects in a virtual environmentvideo and audio recordings featuring children's construction toys and animated cartoons; Downloadable computer software in the nature of augmented reality softwareaugmented reality game softwareinteractive softwarevideo game software in the nature of online and off-line interactive single-player and multiplayer video gamescomputer application software for playing computer games and for interacting with real-life objects in a virtual environment; Computers and computer peripheral devices; magnets; Downloadable computer application software for wireless devicessoftware in the nature of entertainmentaugmented realityaugmented reality gamesvideo gamesonline and off-line interactive single-player and multiplayer gamesvideo recordingsdownloadable video recordings for playing computer games and for interacting with real-life objects in a virtual environment; Downloadable mobile application software in the nature of entertainmentaugmented realityaugmented reality gamesvideo gamesonline and off-line interactive single-player and multiplayer gamesvideo recordingsdownloadable video recordings for playing computer games and for interacting with real-life objects in a virtual environment; Downloadable computer application software for mobile phones and tablet computers in the nature of entertainmentaugmented realityaugmented reality gamesvideo gamesonline and off-line interactive single-player and multiplayer gamesvideo recordingsdownloadable video recordings for playing computer games and for interacting with real-life objects in a virtual environment; Downloadable games software; Downloadable augmented reality software for entertainmentengagementinteraction with real-life objects in a virtual worldfor exploring a virtual world; Downloadable augmented reality game software for entertainmentengagementinteraction with real-life objects in a virtual worldfor playing online and off-line single-player video games and online and off-line multiplayer video gamesfor exploring a virtual world; Downloadable interactive game software; Recorded computer game programs; video recordings and downloadable video recordingsboth featuring children's entertainment and animated cartoons; downloadable films and television programs featuring children's entertainment and animated cartoons provided via a video on demand service; musical sound recordings; Downloadable electronic books in the fields of children's entertainment and animated cartoonsin the nature of children's bookspicture booksstory bookscomic bookstravel bookseducational books in the field of early reading and downloadable e-books in the field of construction toys; Downloadable electronic publications in the nature of magazinesperiodicalsblog posts in the fields of children's toyschildren's entertainmentchildren's education; recorded contentDVDs featuring children's entertainment and animated features based on children's toys; data capture apparatuswireless smartphones and cameras in the field of children's toys; downloadable educational mediamagazineselectronic publications in the nature of magazinesperiodicalschildren's bookscomic booksblog postsaudio filesvideo recordingsmultimedia filescomputer software applications for wireless smartphones for playing computer games and for interacting with real-life objects in a virtual environmentsoftware applications for computers for playing computer games and for interacting with real-life objects in a virtual environment featuring children's toys in a virtual world; downloadable educational course materials in the fields of early childhood reading and early childhood development; Video game cartridges and discs; (Based on Use in Commerce) Downloadable augmented reality software in the nature of an interactive video game to be played in connection with construction toys and construction playsets; downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments in the nature of an interactive video game to be played in connection with construction toys and construction playsets
Class 16
(Based on 44(e)) Paper and cardboard; Printed matterbooksmagazinesperiodicals all in the fields of children's entertainmentchildren's educationchildren's toys; Children's books; Picture books; Story books; Comic books; Travel books; Educational books in the field of early reading; Books in the field of construction toys; Magazines in the fields of children's entertainmentchildren's educationchildren's toys; Manuals for designingbuilding and controlling motorized toys and educational productsresources and materials; Educational brochures about children's toys and children's toy constructionin the field of children's early reading; Photographs; Stationery and office requisitesexcept furnitureenvelopeswriting and drawing padspen and pencil casespencil sharpenerseraserscalendars; Printed instructional and teaching materials in the fields of children's toyschildren's toy constructionchildren's early reading; Plastic sheetsfilms and bags for wrapping and packaging
Class 25
(Based on 44(e)) Clothingshirtspantsjacketssweatshirtsglovesunderwearsockssleepwearcostumes for use in children's dress-up playHalloween costumesHalloween costumes and masks sold in connection therewith; footwear; headwear
Class 28
(Based on 44(e)) Gamestoys and playthingsconstruction toystoy construction elementsconnecting links therefor; Video game apparatuselectronic video game machinesvideo game consolesvideo game machinescontrollers for video game consolesvideo game interactive control pads; Construction toys; toy construction blocks and connecting links therefor; Toy figures; Toy vehicles; Toy animals; Toy foliage; Toy furniture; Jigsaw puzzles; Play mats for use with construction toys; Toy weapons; Christmas tree ornaments; Card games; Game cards; Toy buildings and accessories therefor; Building games; Cases for action figures; Construction toy sets and carrying cases or storage cases sold as a unit; Halloween masks; (Based on Use in Commerce) Gamestoys and playthingsconstruction playsets comprising construction toysbuilding toystoy figurestoy buildingstoy vehicles sold as a unit; building toys
Class 41
(Based on 44(e)) Education servicesproviding online electronic publications in the nature of magazinesperiodicalschildren's bookscomic booksonline courses of instructiononline colloquiums and workshops in the fields of team buildingbusiness managementbusiness administrationbusiness development; Providing of training services in the fields of team buildingbusiness managementbusiness administrationbusiness development; Entertainment servicesorganization of conferenceslive exhibitionscompetitions in the field of video gamesconstruction toys and augmented reality games; Sporting and cultural activitiesorganizingarranging and hosting social entertainment events featuring modular construction toy building activities; Interactive entertainment servicesproviding a website featuring non-downloadable game software featuring an interactive online video game sphere; Production of entertainment in the form of a television series; provision of educationinstruction and entertainment servicesnon-downloadable electronic publications in the nature of magazinesperiodicalschildren's bookscomic bookscoursescolloquiumsworkshops in the field of video gamesconstruction toys and augmented reality games; providing online non-downloadable electronic publicationsarticlesfan imagesan animated video series in the fields of children's toys and children's entertainment; providing online courses of instruction in the field of team buildingbusiness managementbusiness administrationbusiness development via a website; Educational servicesarranging and conducting of online colloquiums and workshops in the fields of team buildingbusiness managementbusiness administrationbusiness development; fan club services; organization of online and live conferencesexhibitions and competitions in the fields of entertainment for non-business and non-commercial purposes; providing a website featuring entertainment information
Publications
History of USPTO decisions and trademark events.
38 publications found
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
02/24/2025
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/09/2024
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
02/09/2024
EWOR
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
02/09/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/09/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/09/2024
R.PR
REGISTERED-PRINCIPAL REGISTER
09/22/2020
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
07/07/2020
PUBO
PUBLISHED FOR OPPOSITION
07/07/2020
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
06/17/2020
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
06/04/2020
XAEC
EXAMINER'S AMENDMENT ENTERED
06/04/2020
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
06/04/2020
GNEA
EXAMINERS AMENDMENT E-MAILED
06/04/2020
CNEA
EXAMINERS AMENDMENT -WRITTEN
06/04/2020
ZZZX
PREVIOUS ALLOWANCE COUNT WITHDRAWN
06/02/2020
PBCR
WITHDRAWN FROM PUB - OG REVIEW QUERY
05/19/2020
FIXD
ELECTRONIC RECORD REVIEW COMPLETE
05/06/2020
ERRR
ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
05/01/2020
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
04/27/2020
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
04/24/2020
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
04/24/2020
ERFR
TEAS REQUEST FOR RECONSIDERATION RECEIVED
04/24/2020
GNFN
NOTIFICATION OF FINAL REFUSAL EMAILED
04/22/2020
GNFR
FINAL REFUSAL E-MAILED
04/22/2020
CNFR
FINAL REFUSAL WRITTEN
04/22/2020
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
04/01/2020
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
04/01/2020
ALIE
ASSIGNED TO LIE
04/01/2020
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
03/24/2020
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
02/20/2020
GNRT
NON-FINAL ACTION E-MAILED
02/20/2020
CNRT
NON-FINAL ACTION WRITTEN
02/20/2020
DOCK
ASSIGNED TO EXAMINER
02/19/2020
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
11/22/2019
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
11/21/2019
NWAP
NEW APPLICATION ENTERED
11/18/2019
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