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Official data from USPTO

BETTER. AGENCY

This trademark appears in the official USPTO history.

Even when the status is closed, the history helps calibrate risk, avoid repeating mistakes, and define a safe naming strategy.

CANCELLED SEC. 8 (6-YR)Type: CombinedOffice: United States

Quick snapshot

BETTER. AGENCY

ST13

US500000088569013

Class

42

Filing

88569013

Registration

5963718

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

CANCELLED SEC. 8 (6-YR)

Case type

Application and registration

Recorded events

27

Latest update

08/17/2026

Trademark type

Combined

Nice classes

42

Filing date

08/06/2019

Registration date

01/14/2020

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/24/2026

Last transaction

08/17/2026

Responsible office

United States Patent and Trademark Office

Status code

710

Official register

Supplemental Register

Filing basis

Intent to use

First use anywhere

10/09/2019

First use in commerce

10/09/2019

Drawing code

5

Owner type

03

Owner location

GILBERT, AZ, US

Examiner

POWERS, ALEXANDER L

Law office

L10

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the wording "BETTER. AGENCY" in stylized font.

Holders and representatives

Holders

BETTER AGENCY, INC.
So Saassy, LLC

Representatives

SO SAASSY, LLC

Technical classification

Nice Classes

Class 42

Vienna Codes

No Vienna codes available.

Goods and services

Class 42

Computer programming servicesacting as an application service provider specifically for insurance agentsinsurance brokers and insurance agencies/brokerages as a wholewith the intent to host computer application software for the purpose of email marketingmessagingcustomer relationsmarketing automation and for managing business intelligencebehavioral analysissales informationlead managementsales automationcustomer engagement and customer service

Publications

History of USPTO decisions and trademark events.

27 publications found

C8..

CANCELLED SEC. 8 (6-YR)

07/24/2026

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

01/14/2025

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

05/19/2022

R.SR

REGISTERED-SUPPLEMENTAL REGISTER

01/14/2020

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

12/09/2019

CNTA

APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER

12/04/2019

AAUA

NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED

12/04/2019

IUAA

USE AMENDMENT ACCEPTED

12/03/2019

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

12/02/2019

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

12/02/2019

ALIE

ASSIGNED TO LIE

11/27/2019

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/21/2019

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

11/19/2019

GNRT

NON-FINAL ACTION E-MAILED

11/19/2019

CNRT

NON-FINAL ACTION WRITTEN

11/19/2019

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

11/18/2019

AUPC

AMENDMENT TO USE PROCESSING COMPLETE

11/18/2019

IUAF

USE AMENDMENT FILED

11/18/2019

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

11/17/2019

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/17/2019

EAAU

TEAS AMENDMENT OF USE RECEIVED

11/17/2019

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

11/12/2019

GNRT

NON-FINAL ACTION E-MAILED

11/12/2019

CNRT

NON-FINAL ACTION WRITTEN

11/12/2019

DOCK

ASSIGNED TO EXAMINER

11/04/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

08/23/2019

NWAP

NEW APPLICATION ENTERED

08/09/2019

Continuous trademark protection

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