(11) 98705-3426
TrademarkIQ iconTrademarkIQ
Back to search
Official data from USPTO

EASY. BEAUTIFUL. AFFORDABLE.

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: United States

Quick snapshot

EASY. BEAUTIFUL. AFFORDABLE.

ST13

US500000088530545

Class

35, 36

Filing

88530545

Registration

5977403

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

19

Latest update

04/24/2026

Trademark type

Word

Nice classes

35, 36

Filing date

07/23/2019

Registration date

02/04/2020

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

04/23/2026

Last transaction

04/24/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

First use anywhere

02/12/2018

First use in commerce

03/03/2018

Drawing code

4

Owner type

16

Owner location

Atlanta, GA, US

Examiner

LEE, YATSYE ISADORA

Current location

Historical data usage

Holders and representatives

Holders

AARON INVESTMENT COMPANY, LLC
Aaron Investment Company
Aaron Investment Company

Representatives

Joel R. Feldman Greenberg Traurig, LLP

Technical classification

Nice Classes

Class 35Class 36

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Retail and on-line retail store services for home furnitureappliancesbusiness equipmenthousewares and home furnishingsmattresses and box springsoffice machinery and equipmentclothes washing machines and dryerslawn tractorsroom air conditionersgas and electric cooking rangesrefrigerators and freezers and electronicsaudio componentstelevisionshome stereo systemshome theater systemsvideo componentsdigital video recordersoptical and magneto-optical disc playersgaming systemsvideo gamescamerascamcorderssmart phonescomputerstabletscomputer components that can be purchased outright and under a rent-to-own contract

Class 36

Providing financing of purchases in the nature of installment agreementsrent-to-own agreementsfor home furnitureappliancesbusiness equipmenthousewares and home furnishingsmattresses and box springsoffice machinery and equipmentclothes washing machines and dryerslawn tractorsroom air conditionersgas and electric cooking rangesrefrigerators and freezers and electronicsaudio componentstelevisionshome stereo systemshome theater systemsvideo componentsdigital video recordersoptical and magneto-optical disc playersgaming systemsvideo gamescamerascamcorderssmart phonescomputerstabletscomputer components

Publications

History of USPTO decisions and trademark events.

19 publications found

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

04/23/2026

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

04/23/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

04/23/2026

E815

TEAS SECTION 8 & 15 RECEIVED

01/30/2026

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

02/04/2025

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/20/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

03/15/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/15/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

03/15/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

03/15/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

03/15/2023

R.PR

REGISTERED-PRINCIPAL REGISTER

02/04/2020

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

11/19/2019

PUBO

PUBLISHED FOR OPPOSITION

11/19/2019

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

10/30/2019

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/11/2019

DOCK

ASSIGNED TO EXAMINER

10/11/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

07/31/2019

NWAP

NEW APPLICATION ENTERED

07/26/2019

Continuous trademark protection

Get notified about every new filing that threatens EASY. BEAUTIFUL. AFFORDABLE. or your mark.

Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.