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Official data from USPTO

EFFORTLESS LUXE

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

EFFORTLESS LUXE

ST13

US500000088518822

Class

3, 14, 18, 25, 35

Filing

88518822

Registration

6099186

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

25

Latest update

07/15/2025

Trademark type

Word

Nice classes

3, 14, 18, 25, 35

Filing date

07/17/2019

Registration date

07/14/2020

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/14/2020

Last transaction

07/15/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

07/16/2018

First use in commerce

07/16/2018

Drawing code

4

Owner type

19

Owner location

Burlingame, CA

Examiner

BECHHOFER, YOCHEVED

Law office

M50

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

SHAHEED, SHAFEEN S

Representatives

SHAHEED, SHAFEEN S

Technical classification

Nice Classes

Class 3Class 14Class 18Class 25Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Blush; Blush pencils; Cosmetics; Cosmetics and cosmetic preparations; Cosmetics and make-up; Cosmetics in generalincluding perfumes; Cosmetics in the form of milkslotions and emulsions; Cosmeticscompacts; Cosmeticslip primer; Cosmeticslip repairers; Foundation; Foundation make-up; Foundations; Lipstick; Lipstick cases; Lipstick holders; Lipsticks; Adhesives for affixing false eyelashes; After-sun gels; After-sun milks; After-sun oils; Anti-aging moisturizers used as cosmetics; Artificial eyelashes; Bath powder; Body and beauty care cosmetics; Colognesperfumes and cosmetics; Cosmetic preparations for eyelashes; Creamy foundation; Decorative transfers for use as cosmetics; Eyebrow cosmetics; Facial make-upfoundationprimerhighlighterbronzermineral veilpowder foundation; False eyelashes; Herbal extracts sold as components of cosmetics; Lip stains; Liquid foundation (mizu-oshiroi); Make-up foundation; Make-up foundations; Make-up kits comprised of lipsticklipgloss; Nail cosmetics; Nail paint; Nail primer; Pore tightening mask packs used as cosmetics; Private label cosmetics; Rose oil for cosmetic purposes; Self-tanning preparations; Skin fresheners; Solid powder for compacts; Tanning gels; Tanning milks; Tanning oils

Class 14

Earrings; Jewelry; Jewelry and imitation jewelry; Jewelry boxes; Jewelry boxes of metal; Jewelry brooches; Jewelry cases; Jewelry chains; Jewelry of yellow amber; Jewelry organizer cases; Jewelry rolls; Jewelryamulets; Necklace and earring combinations that can be worn separately or as one piece; Necklaces; Necklaces made of cloth; Rings; Rings being jewelry; Rings made in whole or significant part of stones; Bib necklaces; Body jewelry; Body-piercing rings; Bracelets; Broaches being jewelry; Bronze jewelry; Charms for key rings; Choker necklaces; Clip earrings; Costume jewelry; Drop earrings; Engagement rings; Equine-themed necklaces; Fitted jewelry pouches; Gemstone jewelry; Gold thread jewelry; Gold-plated earrings; Gold-plated rings; Hoop earrings; Jewelry ring holders; Jewelry clips for adapting pierced earrings to clip-on earrings; Jewelry to be affixed to bikinis; Jewelryanklets; Jewelrymagnetic necklaces; Key rings; Key rings of precious metals; Metal key rings; Nose rings; Pierced earrings; Sautoir necklaces; Snap jewelry; Watchesclocksjewelry and imitation jewelry; Wedding rings; Women's jewelry

Class 18

Crossbody bags; Handbags; Handbags for ladies; Handbags incorporating RFID blocking technology; Handbagspurses and wallets; Tote bags; Backpacksbook bagssports bagsbum bagswallets and handbags; Evening handbags; Fashion handbags; Leather handbags; Military duffle bagsgarment bags for traveltote bagsshoulder bags and backpacks; Slouch handbags; Straps for handbags

Class 25

Anklets; Bikinis; Blouses; Bodysuits; Boots; Bottoms as clothing; Dress shoes; Dresses; Foundation garments worn around the midsection or thighs to keep the stomach in and create a slimming effect; Heel inserts; Heels; Jackets; Jackets and socks; Jackets made in whole or in substantial part of silkcottonlinen; Jeans; Jumpsuits; Leggings; Nighties; Rompers; Sandal-clogs; Sandals; Shoes; Skirt suits; Skirts; Skirts and dresses; Sleepwear; Swim wear; Swim wear for gentlemen and ladies; Swimwear; Tee shirts; Tee-shirts; Wedge sneakers; Ankle boots; Apparel for dancerstee shirtssweatshirtspantsleggingsshorts and jackets; Athletic shoes; Athletic tops and bottoms for athletic bottoms; Ballet shoes; Bandeau tops; Baselayer tops; Beach shoes; Blue jeans; Body linen; Bomber jackets; Bridesmaid dresses; Brogue shoes; Business wearsuitsjacketstrousersblazersblousesshirtsskirtsdresses and footwear; Canvas shoes; Clothing shieldspads applied to the underarms of shirtsblouses and sweaters; Clothing straps for brashalter tops; Clothingleggings containing slimming substances; Clothingstretch pants containing slimming substances; Cocktail dresses; Corsets being foundation clothing; Crop tops; Denim jackets; Denim jeans; Down jackets; Embossed soles and heels of rubber or of plastic materials; Esparto shoes or sandals; Evening dresses; Fitted swimming costumes with bra cups; Fleece bottoms; Fleece jackets; Fleece tops; Fur jackets; Fur coats and jackets; Gift packages sold as a unit consisting primarily of a sweatshirt and also including a photo framea coffee muga tote bag; Girdles; Halter tops; Heel pieces for shoes; Jeggingspants that are partially jeans and partially leggings; Jumper dresses; Knit bottoms; Knit dresses; Knit jackets; Knit skirts; Knit tops; Knitwearshirtsdressessweaters; Ladies' boots; Leather skirts; Leisure shoes; Lingerie accessoriesremovable silicone breast enhancer pads used in a bra; Long jackets; Outer jackets; Pajama bottoms; Pinafore dresses; Platform shoes; Pleated skirts; Pleated skirts for formal kimonos (hakama); Polo knit tops; Sandals and beach shoes; Sleeves worn separate and apart from blousesshirts and other tops; Slip-on shoes; Sports bra; Stiletto heels; Suede jackets; Sun leggings; Tangas being swimwear; Tank tops; Tank-tops; Thong sandals; Travel clothing contained in a package comprising reversible jacketspantsskirtstops and a belt or scarf; Tube dresses; Tube skirts; Tube tops; Uppers of woven rattan for Japanese style sandals; Wedding dresses; Women's shoes; Women's shoesfoldable flats; Women's topscamis; Women's athletic tops with built-in bras; Women's clothingshirtsdressesskirtsblouses; Wooden shoes; Work shoes and boots; Woven bottoms; Woven dresses; Woven skirts; Woven tops; Wraparound skirts; Yoga tops

Class 35

Advertising in the popular and professional press; Advertising on the Internet for others; Advertisingmarketing and promotion services; On-line retail consignment stores featuring clothing; On-line retail store services featuring clothingshoesjewelrybags; On-line wholesale and retail store services featuring clothing; Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Retail clothing boutiques; Advertising and marketing services provided by means of indirect methods of marketing communicationssocial mediasearch engine marketinginquiry marketinginternet marketingmobile marketingblogging and other forms of passivesharable or viral communications channels; Computerized on-line retail store services in the field of clothingshoesjewelrybags; Cooperative advertising and marketing; Creating and updating advertising material; Digital advertising services; Distributorships in the field of clothing; Film directing of advertising films; Internet advertising services; Market research services in the field of clothing; Media production location scouting services for advertising purposes; Modeling services for advertising or sales promotion; Modelling for advertising or sales promotion; On-line advertising on a computer network; On-line advertising on computer communication networks; On-line customer-based social media brand marketing services; On-line retail store services featuring subscription boxes containing clothingshoesjewelrybags; Online advertising and promotional services; Online advertising via a computer communications network; Pay per click advertising; Providing business information in the field of social media; Providing consumer product advice relating to clothingshoesjewelrybags; Providing marketing consulting in the field of social media; Rental of advertising space on web sites

Publications

History of USPTO decisions and trademark events.

25 publications found

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

07/14/2025

R.PR

REGISTERED-PRINCIPAL REGISTER

07/14/2020

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

04/28/2020

PUBO

PUBLISHED FOR OPPOSITION

04/28/2020

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

04/08/2020

AAUA

NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED

03/25/2020

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

03/24/2020

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

03/24/2020

IUAA

USE AMENDMENT ACCEPTED

03/24/2020

AUPC

AMENDMENT TO USE PROCESSING COMPLETE

03/19/2020

IUAF

USE AMENDMENT FILED

03/19/2020

EAAU

TEAS AMENDMENT OF USE RECEIVED

03/14/2020

GPRN

NOTIFICATION OF PRIORITY ACTION E-MAILED

03/11/2020

GPRA

PRIORITY ACTION E-MAILED

03/11/2020

CPRA

PRIORITY ACTION WRITTEN

03/11/2020

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

02/18/2020

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

02/18/2020

ALIE

ASSIGNED TO LIE

02/18/2020

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

02/11/2020

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

10/11/2019

GNRT

NON-FINAL ACTION E-MAILED

10/11/2019

CNRT

NON-FINAL ACTION WRITTEN

10/11/2019

DOCK

ASSIGNED TO EXAMINER

10/03/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

07/23/2019

NWAP

NEW APPLICATION ENTERED

07/20/2019

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