ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
08/14/2025
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Official data from USPTO
HYDRATION THAT WORKS
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
30
Latest update
08/22/2025
Trademark type
Combined
Nice classes
16, 32
Filing date
06/28/2019
Registration date
02/25/2020
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
07/30/2025
Last transaction
08/22/2025
Responsible office
United States Patent and Trademark Office
Status code
701
Official register
Principal Register
First use anywhere
01/13/2014
First use in commerce
01/13/2014
Drawing code
5
Owner type
16
Owner location
MUSCATINE, IA
Examiner
LAMONT, MIAH
Current location
Historical data usage
Mark description
The mark consists of the stylized wording "HYDRATION THAT WORKS" where the lettering "AT WORK" is displayed with different shading.
Holders and representatives
Holders
KENT CONSUMER BRANDS AMERICAS, LLC
KENT PRECISION FOODS GROUP, INC.
SQWINCHER HOLDINGS, LLC
T. C. (pessoa física)
Representatives
Glenn S. Bacal BACAL LAW GROUP, P.C.
Technical classification
Nice Classes
Class 16Class 32
Vienna Codes
No Vienna codes available.
Goods and services
Class 16
Brochures about hydration and electrolyte beverages; Catalogs featuring bottled drinking water with electrolytesdrinking water fortified with electrolyteselectrolyte drinks in the nature of isotonic beveragesconcentrates in powdered form for making energy drinks by adding waternonalcoholic beveragesenergy drinksnonalcoholic beveragesfruit flavored drinksenergy drinksenergy shots containing vitaminsnon-carbonated isotonic electrolytic beveragesfruit flavored drinks containing waterconcentrates for making fruit flavored drinks with waterconcentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with waterthirst quenching non-carbonated isotonic electrolytic beverages
Class 32
Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beveragesfruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages
Publications
History of USPTO decisions and trademark events.
30 publications found
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
08/06/2025
NA15
SEC. 15 ACKNOWLEDGEMENT - E-MAILED
07/31/2025
NAS8
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
07/30/2025
15AK
REGISTERED - SEC. 15 ACKNOWLEDGED
07/30/2025
8.OK
REGISTERED - SEC. 8 (6-YR) ACCEPTED
07/30/2025
EROP
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
07/22/2025
PRA8
POST REGISTRATION ACTION MAILED - SEC. 8
06/21/2025
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
06/18/2025
E15R
TEAS SECTION 15 RECEIVED
03/12/2025
ES8R
TEAS SECTION 8 RECEIVED
03/12/2025
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
02/25/2025
R.PR
REGISTERED-PRINCIPAL REGISTER
02/25/2020
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
12/10/2019
PUBO
PUBLISHED FOR OPPOSITION
12/10/2019
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
11/20/2019
ALIE
ASSIGNED TO LIE
11/07/2019
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
11/04/2019
XAEC
EXAMINER'S AMENDMENT ENTERED
11/04/2019
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
11/04/2019
GNEA
EXAMINERS AMENDMENT E-MAILED
11/04/2019
CNEA
EXAMINERS AMENDMENT -WRITTEN
11/04/2019
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
10/23/2019
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
10/16/2019
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
09/18/2019
GNRT
NON-FINAL ACTION E-MAILED
09/18/2019
CNRT
NON-FINAL ACTION WRITTEN
09/18/2019
DOCK
ASSIGNED TO EXAMINER
09/18/2019
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
07/09/2019
NWAP
NEW APPLICATION ENTERED
07/02/2019
Continuous trademark protection
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