REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
09/15/2025
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Official data from USPTO
DIVERSE BEAUTY SHARK CITY NATURALS "THETRUTH, NO LYE"
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
31
Latest update
09/16/2025
Trademark type
Combined
Nice classes
3
Filing date
06/06/2019
Registration date
09/15/2020
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
09/15/2020
Last transaction
09/16/2025
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
First use anywhere
11/01/2017
First use in commerce
02/22/2019
Drawing code
3
Owner type
03
Owner location
Norfolk, VA
Examiner
ADORNO SANTOS, LUZ
Law office
M20
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of A brown colored woman, with afro hairstyle, black, white and brown eyes, pointing at text; she also has a black and brown hair, wearing a purple shirt, with yellow words on shirt that read "DIVERSE BEAUTY", "SHARK CITY NATURALS" in yellow, followed by ""THE TRUTH, NO LYE"" in colored purple.
Holders and representatives
Holders
Diverse Beauty Inc
Representatives
Diverse Beauty Inc
Technical classification
Nice Classes
Class 3
Vienna Codes
No Vienna codes available.
Goods and services
Class 3
Cosmetics; Cosmetics in generalincluding perfumes; Shea butter for cosmetic purposes; After-sun gels; After-sun oils; Body and beauty care cosmetics
Publications
History of USPTO decisions and trademark events.
31 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
09/15/2020
DOCK
ASSIGNED TO EXAMINER
07/23/2020
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
06/30/2020
PUBO
PUBLISHED FOR OPPOSITION
06/30/2020
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
06/10/2020
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
05/25/2020
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
04/30/2020
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
04/29/2020
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
04/29/2020
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
04/28/2020
GNRT
NON-FINAL ACTION E-MAILED
04/28/2020
CNRT
NON-FINAL ACTION WRITTEN
04/28/2020
ZZZX
PREVIOUS ALLOWANCE COUNT WITHDRAWN
04/09/2020
PBCR
WITHDRAWN FROM PUB - OG REVIEW QUERY
04/07/2020
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
03/25/2020
XAEC
EXAMINER'S AMENDMENT ENTERED
03/23/2020
ALIE
ASSIGNED TO LIE
03/23/2020
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
03/22/2020
GNEA
EXAMINERS AMENDMENT E-MAILED
03/22/2020
CNEA
EXAMINERS AMENDMENT -WRITTEN
03/22/2020
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
03/03/2020
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
03/02/2020
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
03/02/2020
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
09/05/2019
GNRT
NON-FINAL ACTION E-MAILED
09/05/2019
CNRT
NON-FINAL ACTION WRITTEN
09/05/2019
DOCK
ASSIGNED TO EXAMINER
08/28/2019
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
06/21/2019
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
06/20/2019
NWAP
NEW APPLICATION ENTERED
06/10/2019
Continuous trademark protection
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