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Official data from USPTO

SMART IS THE NEW BEAUTIFUL

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

SMART IS THE NEW BEAUTIFUL

ST13

US500000088389679

Class

9, 11

Filing

88389679

Registration

6060108

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

34

Latest update

07/30/2026

Trademark type

Word

Nice classes

9, 11

Filing date

04/17/2019

Registration date

05/19/2020

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

02/23/2026

Last transaction

07/30/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

06/19/2019

First use in commerce

06/19/2019

Drawing code

4

Owner type

03

Owner location

East Rutherford, NJ, US

Examiner

MAYES, LAURIE ANN

Current location

Historical data usage

Holders and representatives

Holders

Bulbrite Industries, Inc.
Bulbrite Industries, Inc.

Representatives

Deborah K. Squiers COWAN, LIEBOWITZ & LATMAN, P.C.

Technical classification

Nice Classes

Class 9Class 11

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

LIGHTING CONTROL APPARATUS AND DOWNLOADABLE COMPUTER SOFTWARE PROGRAMS FOR CONTROLLING AND OPERATING LIGHTING SYSTEMS; ELECTRONIC BALLASTS FOR LIGHTING PURPOSES; LIGHT EMITTING DIODES (LEDS); SOLID STATE LIGHTING AND ELECTRONIC LIGHTING COMPONENTSLED MODULES CONSISTING FULLY OR PARTIALLY OF INTEGRATED LEDSLIGHTING CONTROL PANELS AND OPTICAL SENSORS; ELECTRONIC CIRCUITS FOR LIGHT CONTROL SYSTEMS AND LIGHT MANAGEMENT SYSTEMS

Class 11

APPARATUS FOR LIGHTINGLIGHTING INSTALLATIONSLIGHT BULBSSPOT LIGHTSCEILING LIGHTSWALL LIGHTS AND ELECTRIC LIGHTING FIXTURES; APPARATUS FOR LIGHTINGLIGHTING INSTALLATIONS FOR HOMESCOMMERCIAL BUILDINGSRETAIL OUTLETSSHOPPING MALLS; ELECTRIC LAMPSLIGHTING FIXTURES AND LIGHTING INSTALLATIONS; LIGHTING FIXTURES AND LIGHTING INSTALLATIONSFITTED WITH LED LIGHT SOURCES; PARTS OF THE AFORESAID GOODSLIGHT BULBS

Publications

History of USPTO decisions and trademark events.

34 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/29/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/29/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/29/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/29/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/29/2026

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

02/23/2026

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

02/23/2026

EROP

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

02/19/2026

PR23

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

02/06/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

02/06/2026

E815

TEAS SECTION 8 & 15 RECEIVED

11/04/2025

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

05/19/2025

R.PR

REGISTERED-PRINCIPAL REGISTER

05/19/2020

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

04/17/2020

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

04/16/2020

SUPC

STATEMENT OF USE PROCESSING COMPLETE

04/11/2020

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

04/11/2020

IUAF

USE AMENDMENT FILED

03/25/2020

EISU

TEAS STATEMENT OF USE RECEIVED

03/25/2020

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

03/17/2020

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

01/21/2020

PUBO

PUBLISHED FOR OPPOSITION

01/21/2020

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

01/01/2020

ALIE

ASSIGNED TO LIE

12/19/2019

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

12/17/2019

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

12/17/2019

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

12/17/2019

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

12/17/2019

GPRN

NOTIFICATION OF PRIORITY ACTION E-MAILED

06/17/2019

GPRA

PRIORITY ACTION E-MAILED

06/17/2019

CPRA

PRIORITY ACTION WRITTEN

06/17/2019

DOCK

ASSIGNED TO EXAMINER

06/14/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

05/03/2019

NWAP

NEW APPLICATION ENTERED

04/20/2019

Continuous trademark protection

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