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Official data from USPTO

EFFYOURBEAUTYSTANDARDS

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

EFFYOURBEAUTYSTANDARDS

ST13

US500000088372741

Class

35, 44, 45

Filing

88372741

Registration

5924952

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

21

Latest update

07/31/2026

Trademark type

Word

Nice classes

35, 44, 45

Filing date

04/05/2019

Registration date

12/03/2019

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/31/2026

Last transaction

07/31/2026

Responsible office

United States Patent and Trademark Office

Status code

701

Official register

Principal Register

First use anywhere

2013-00-00

First use in commerce

2013-00-00

Drawing code

4

Owner type

01

Owner location

New York, NY, US

Examiner

PHILLIPS, WENDELL SHARMAN

Current location

Historical data usage

Holders and representatives

Holders

Hoven, Ryann

Representatives

Rachel Santori Frankfurt Kurnit Klein & Selz PC

Technical classification

Nice Classes

Class 35Class 44Class 45

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Providing commentary and information to promote public awareness of issues pertaining to diversityinclusionbeautybody image and body positivity

Class 44

Providing commentary and information in the field of beauty

Class 45

Providing commentary and information for self-help and personal empowerment purposes in the fields of diversityinclusionbeautybody image and body positivity

Publications

History of USPTO decisions and trademark events.

21 publications found

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

07/31/2026

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

07/31/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/31/2026

ES8R

TEAS SECTION 8 RECEIVED

06/01/2026

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

12/03/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

12/03/2019

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/20/2019

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/17/2019

PUBO

PUBLISHED FOR OPPOSITION

09/17/2019

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/28/2019

ALIE

ASSIGNED TO LIE

08/13/2019

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/02/2019

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

07/30/2019

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

07/30/2019

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

07/30/2019

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

06/17/2019

GNRT

NON-FINAL ACTION E-MAILED

06/17/2019

CNRT

NON-FINAL ACTION WRITTEN

06/17/2019

DOCK

ASSIGNED TO EXAMINER

06/17/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

04/23/2019

NWAP

NEW APPLICATION ENTERED

04/09/2019

Continuous trademark protection

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