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Official data from USPTO

KEEP IT 100

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

KEEP IT 100

ST13

US500000088324470

Class

34

Filing

88324470

Registration

5856968

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

20

Latest update

10/10/2025

Trademark type

Combined

Nice classes

34

Filing date

03/04/2019

Registration date

09/10/2019

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

09/30/2025

Last transaction

10/10/2025

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

First use anywhere

02/01/2017

First use in commerce

02/01/2017

Drawing code

3

Owner type

16

Owner location

Wall Township, NJ

Examiner

DAWE III,WILLIAM H

Current location

Historical data usage

Mark description

The mark consists of a drop with a halo around the top. In front of the image is the wording "KEEP IT" in bold, outlined uppercase letters with the number "100" below in bold outlined numerals on an angle with two horizontal, outlined and rounded bars underneath.

Holders and representatives

Holders

LIQUID LABS LLC
LIQUID LABS LLC

Representatives

Sumedh Rishi Markavo.com

Technical classification

Nice Classes

Class 34

Vienna Codes

No Vienna codes available.

Goods and services

Class 34

electronic cigarette liquid (e-liquid) comprised of propylene glycol; electronic cigarette liquid (e-liquid) comprised of vegetable glycerin

Publications

History of USPTO decisions and trademark events.

20 publications found

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

09/30/2025

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

09/30/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/22/2025

E815

TEAS SECTION 8 & 15 RECEIVED

05/13/2025

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

09/10/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

09/10/2019

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

06/25/2019

PUBO

PUBLISHED FOR OPPOSITION

06/25/2019

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

06/05/2019

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/21/2019

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

05/21/2019

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/21/2019

ALIE

ASSIGNED TO LIE

05/17/2019

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

05/10/2019

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

05/08/2019

GNRT

NON-FINAL ACTION E-MAILED

05/08/2019

CNRT

NON-FINAL ACTION WRITTEN

05/08/2019

DOCK

ASSIGNED TO EXAMINER

05/08/2019

MDSM

NOTICE OF DESIGN SEARCH CODE E-MAILED

03/23/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

03/22/2019

Continuous trademark protection

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