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Official data from USPTO

CXLOYALTY

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

CXLOYALTY

ST13

US500000088248221

Class

35, 36, 39, 43

Filing

88248221

Registration

6114356

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

30

Latest update

07/29/2025

Trademark type

Combined

Nice classes

35, 36, 39, 43

Filing date

01/03/2019

Registration date

07/28/2020

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/28/2020

Last transaction

07/29/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

07/31/2019

First use in commerce

07/31/2019

Drawing code

5

Owner type

03

Owner location

STAMFORD, CT

Examiner

KON, ELISSA

Law office

L60

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the stylized wording "CXLOYALTY" in shades of blue where "CX" is in lower case in a lighter shade of blue than "LOYALTY".

Holders and representatives

Holders

CXLOYALTY GLOBAL, INC.
CXLOYALTY GLOBAL HOLDINGS, INC.
Affinion Publishing, LLC

Representatives

Edward T. White Williams Mullen

Technical classification

Nice Classes

Class 35Class 36Class 39Class 43

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Designingdevelopingimplementingadministering customer loyalty and customer engagement programs for customers which provides incentive benefits and discount membership services in the fields of automotive products and servicestravelshoppinghealth and wellnessentertainmenthome improvementlegalfinancialconsumer protection goods and services; conducting incentive award programs to promote the sale of products and services of others; customer loyalty services and customer club services through closed user groups (CUG) or specified and identified consumers known to a brandfor commercialpromotional advertising and savings purposes featuring a wide range of consumer products and servicesactivities and events; promoting the sale of credit card and debit card accounts through the administration of incentive award programs and loyalty programs; direct mail advertising services; marketing servicesbusiness marketing consulting to businesses and other product and service providers; strategic business management and marketing consulting services to businesses and other product and service providers; marketing managementmanaging the servingtargetingtracking and reporting of advertising and other marketing-related content to media platformsnetworks and channels; collecting and analyzing consumer and business data to target promotional information featuring offersadvertisingtravel discountspurchasing incentivesdiscounts on experiences and other marketing-related content to consumers to drive activity or engagement with a brand; business marketing and analysis of market research data services featuring market and data analyticssegmentationartificial intelligence and curation services involving consumer data and information; developing promotional campaigns for bankscredit unions and other financial institutions to offer to customers and proprietors of businesses; promoting the goods and services of others through the operation of consumer benefit membership clubs and programs that provide discounts and savings on a wide range of consumer products and servicesactivities and events and provide consumer purchasing benefits and discounted services in the field of automotive vehiclesother automotive productsservices and maintenancetravelshoppinghealth and wellnessentertainmenthome improvementlegalfinancialconsumer protection; and promoting the sale of goods and services of others through promotional contests on behalf of credit and debit card issuersbanks and other financial institutionsretailersa wide range of other industries; promoting the goods and services of otherspromoting charitable givingby conducting a charitable donor gift programincentive awards programcustomer loyalty program and discount program whereby participants utilize gift cards to purchase goods and services of otherswhich purchases generate charitable donations for non-profit organizations

Class 36

Developingimplementing and administering consumer financial benefit programs that provide members with credit card protection and verificationfinancial information and credit reporting featuring credit reports and financial records of themselves and their familiesproviding travel accident insurance and insurance that features travel assistance benefits; insurance administration and brokerage services in the field of identity theft insurance; providing members with extended warrantiesservice contractsreimbursements on retail merchandise; charitable fundraising services for non-profit organizations from sales generated by use of gift cards to purchase goods and services of others

Class 39

Travel agency servicesmaking reservations and bookings for transportation that features a frequent traveler bonus program; organization of business travel; travel information services; arranging and conducting travel tours and vacation packagesarranging airland and sea transportation for individuals and groups; coordinating travel arrangements for individuals and for group tours; car rental reservation services; making auto and airline reservations and bookings for travel by means of electronic communications networks; providing members of benefit programs with travel assistance servicesarranging for emergency replacement of airline tickets

Class 43

Providing travel lodging information services and travel lodging booking agency services for travelers; travel agency servicesmaking reservations and booking for temporary lodging; making reservations and bookings for restaurants and meals; providing travel agency services via an on-line interactive database that can be used in making reservations and bookings for temporary lodging

Publications

History of USPTO decisions and trademark events.

30 publications found

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

07/28/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

01/26/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/26/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/26/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/26/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

01/26/2023

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

02/24/2021

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

02/03/2021

R.PR

REGISTERED-PRINCIPAL REGISTER

07/28/2020

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

06/25/2020

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

06/24/2020

SUPC

STATEMENT OF USE PROCESSING COMPLETE

06/12/2020

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

06/12/2020

IUAF

USE AMENDMENT FILED

05/21/2020

EISU

TEAS STATEMENT OF USE RECEIVED

05/21/2020

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

12/17/2019

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

10/22/2019

PUBO

PUBLISHED FOR OPPOSITION

10/22/2019

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

10/02/2019

ALIE

ASSIGNED TO LIE

09/18/2019

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

09/14/2019

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

08/27/2019

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

08/26/2019

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

08/26/2019

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

03/21/2019

GNRT

NON-FINAL ACTION E-MAILED

03/21/2019

CNRT

NON-FINAL ACTION WRITTEN

03/21/2019

DOCK

ASSIGNED TO EXAMINER

03/21/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

01/29/2019

NWAP

NEW APPLICATION ENTERED

01/07/2019

Continuous trademark protection

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