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Official data from USPTO

SHHH!...IT'S A SECRET!

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

SHHH!...IT'S A SECRET!

ST13

US500000088244830

Class

3

Filing

88244830

Registration

5968881

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

33

Latest update

06/17/2026

Trademark type

Combined

Nice classes

3

Filing date

12/28/2018

Registration date

01/21/2020

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/16/2026

Last transaction

06/17/2026

Responsible office

United States Patent and Trademark Office

Status code

701

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

07/09/2019

First use in commerce

07/16/2019

Drawing code

3

Owner type

16

Owner location

MERIDEN, CT, US

Examiner

BLANE, SUZANNE

Current location

Historical data usage

Mark description

The mark consists of the wording "SHHH!...IT'S A SECRET!" in white, with a partial silhouette of a woman's face, showing the nose, chin, finger, and nails, all in white. The color red is used for the color of the lips in the partial silhouette, and the color black is used to shadow the white letters "SHHH!...". The black rectangular background represents background or transparent areas only.

Holders and representatives

Holders

Shhh!...it's a secret!

Representatives

Shhh!...it's a secret!

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Cosmetic creams; Cosmetic hand creams; Cosmetic masks; Cosmetic skin fresheners; Cosmetic sun oils; Cosmetic sun-protecting preparations; Face and body beauty creams; Skin care preparationsskin peels; Skin care productsnon-medicated skin serum; Skin abrasive preparations; Skin bronzer; Skin bronzing creams; Skin clarifiers; Skin cleansers; Skin cleansing cream; Skin cleansing lotion; Skin cream; Skin creams; Skin fresheners; Skin lighteners; Skin lightening creams; Skin lotion; Skin lotions; Skin masks; Skin moisturizer; Skin moisturizer masks; Skin moisturizing gel; Skin toners; Skin whitening creams; Cosmetic creams for skin care; Cosmetic preparations for skin care; Foot masks for skin care; Hand masks for skin care; Non-medicated skin care creams and lotions; Non-medicated skin care preparations; Non-medicated skin care preparationscreamslotionsgelstonerscleaners and peels; Non-medicated skin toners; Non-medicated preparations all for the care of skinhair and scalp; Pre-moistened cosmetic wipes; Seawater-based skin care preparations for skin renewal; Wrinkle removing skin care preparations

Publications

History of USPTO decisions and trademark events.

33 publications found

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

06/16/2026

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

06/16/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/15/2026

ES8R

TEAS SECTION 8 RECEIVED

03/01/2026

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

01/21/2025

CORV

REVIEW OF CORRESPONDENCE COMPLETE - CERTIFICATE OF REG MAILED

02/06/2020

R.PR

REGISTERED-PRINCIPAL REGISTER

01/21/2020

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

12/18/2019

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

12/17/2019

DOCK

ASSIGNED TO EXAMINER

12/16/2019

SUPC

STATEMENT OF USE PROCESSING COMPLETE

09/06/2019

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

09/06/2019

IUAF

USE AMENDMENT FILED

08/06/2019

EISU

TEAS STATEMENT OF USE RECEIVED

08/06/2019

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

08/06/2019

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

06/11/2019

PUBO

PUBLISHED FOR OPPOSITION

06/11/2019

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

05/22/2019

PBCR

WITHDRAWN FROM PUB - OG REVIEW QUERY

05/07/2019

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

04/24/2019

ALIE

ASSIGNED TO LIE

04/24/2019

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

04/10/2019

XAEC

EXAMINER'S AMENDMENT ENTERED

04/10/2019

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

04/10/2019

GNEA

EXAMINERS AMENDMENT E-MAILED

04/10/2019

CNEA

EXAMINERS AMENDMENT -WRITTEN

04/10/2019

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

03/19/2019

GNRT

NON-FINAL ACTION E-MAILED

03/19/2019

CNRT

NON-FINAL ACTION WRITTEN

03/19/2019

DOCK

ASSIGNED TO EXAMINER

03/19/2019

MDSM

NOTICE OF DESIGN SEARCH CODE E-MAILED

01/23/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

01/22/2019

NWAP

NEW APPLICATION ENTERED

01/01/2019

Continuous trademark protection

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