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Official data from USPTO

LAY'S. BRIGHTEN YOUR DAY.

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

LAY'S. BRIGHTEN YOUR DAY.

ST13

US500000088233908

Class

29

Filing

88233908

Registration

6456166

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

29

Latest update

08/17/2026

Trademark type

Word

Nice classes

29

Filing date

12/18/2018

Registration date

08/17/2021

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

08/17/2021

Last transaction

08/17/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

06/25/2021

First use in commerce

06/25/2021

Drawing code

4

Owner type

03

Owner location

Plano, TX, US

Examiner

CHANG, KATHERINE S

Law office

M60

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

FRITO-LAY NORTH AMERICA, INC.

Representatives

Jeanette S. Zimmer PEPSICO, INC.

Technical classification

Nice Classes

Class 29

Vienna Codes

No Vienna codes available.

Goods and services

Class 29

Potato-based snack foods

Publications

History of USPTO decisions and trademark events.

29 publications found

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

08/17/2026

R.PR

REGISTERED-PRINCIPAL REGISTER

08/17/2021

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

07/13/2021

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

07/12/2021

SUPC

STATEMENT OF USE PROCESSING COMPLETE

07/10/2021

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

07/07/2021

IUAF

USE AMENDMENT FILED

06/28/2021

EISU

TEAS STATEMENT OF USE RECEIVED

06/28/2021

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

01/06/2021

EX2G

SOU EXTENSION 2 GRANTED

01/04/2021

EXT2

SOU EXTENSION 2 FILED

01/04/2021

EEXT

SOU TEAS EXTENSION RECEIVED

01/04/2021

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

07/04/2020

EX1G

SOU EXTENSION 1 GRANTED

07/02/2020

EXT1

SOU EXTENSION 1 FILED

07/02/2020

EEXT

SOU TEAS EXTENSION RECEIVED

07/02/2020

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

01/07/2020

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

11/12/2019

PUBO

PUBLISHED FOR OPPOSITION

11/12/2019

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

10/23/2019

ALIE

ASSIGNED TO LIE

10/04/2019

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/01/2019

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

09/12/2019

GNS3

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

03/12/2019

GNSL

LETTER OF SUSPENSION E-MAILED

03/12/2019

CNSL

SUSPENSION LETTER WRITTEN

03/12/2019

DOCK

ASSIGNED TO EXAMINER

03/12/2019

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

01/10/2019

NWAP

NEW APPLICATION ENTERED

12/21/2018

Continuous trademark protection

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