BENEFIT POINTE

Mark description

The mark consists of the words "benefit pointe" and three triangles. Both words are in lower-case black letters, with the word "benefit" extending above and to the left of the word "pointe". The letter "f" in benefit is stylized, skews to the right, and extends at its base below the other letters in the word. The three stylized right triangles are to the left of the words and together form three sides of an x pattern, with the right angle formed by the two straight legs of each triangle pointing to the center of the x pattern and the hypotenuse side of each triangle curving in a concave arc. The triangle on the left of the x pattern is the smallest and dark blue, the triangle at the top is the largest and dark green, and the triangle on the right is of an intermediate size and dark orange, with the color of each triangle darkening as it approaches the edges. The mark is set against a white background.