ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
11/26/2025
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Official data from USPTO
BETTER BELIEVE IT
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
BETTER BELIEVE IT
ST13
US500000088081266Class
35
Filing
88081266
Registration
6102726
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
30
Latest update
11/27/2025
Trademark type
Word
Nice classes
35
Filing date
08/16/2018
Registration date
07/14/2020
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
07/14/2020
Last transaction
11/27/2025
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
2018-09-00
First use in commerce
2018-09-00
Drawing code
4
Owner type
03
Owner location
CRANBERRY TOWNSHIP, PA
Examiner
WEBER,BRIAN W
Law office
S10
Current location
PUBLICATION AND ISSUE SECTION
Holders and representatives
Holders
RFI HOLDING COMPANY
GETGO OPERATING, LLC
Phoenix Intangibles Holding Company
Representatives
Aaron Y. Silverstein Saunders & Silverstein LLP
Technical classification
Nice Classes
Class 35
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
Retail store services featuring convenience store items and gasoline
Publications
History of USPTO decisions and trademark events.
30 publications found
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
07/30/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
07/30/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
07/30/2025
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
07/30/2025
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
07/30/2025
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
07/25/2025
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
07/14/2025
R.PR
REGISTERED-PRINCIPAL REGISTER
07/14/2020
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
06/10/2020
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
06/09/2020
SUPC
STATEMENT OF USE PROCESSING COMPLETE
02/25/2020
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
02/25/2020
IUAF
USE AMENDMENT FILED
02/05/2020
EISU
TEAS STATEMENT OF USE RECEIVED
02/05/2020
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
09/17/2019
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
07/23/2019
PUBO
PUBLISHED FOR OPPOSITION
07/23/2019
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
07/03/2019
ALIE
ASSIGNED TO LIE
06/19/2019
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
06/05/2019
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
06/04/2019
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
06/03/2019
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
06/03/2019
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
12/03/2018
GNRT
NON-FINAL ACTION E-MAILED
12/03/2018
CNRT
NON-FINAL ACTION WRITTEN
12/03/2018
DOCK
ASSIGNED TO EXAMINER
12/03/2018
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
08/25/2018
NWAP
NEW APPLICATION ENTERED
08/20/2018
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