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Official data from USPTO

WILLING BEAUTY

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

WILLING BEAUTY

ST13

US500000087977688

Class

3, 18, 35, 36

Filing

87977688

Registration

5510094

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

30

Latest update

05/27/2025

Trademark type

Word

Nice classes

3, 18, 35, 36

Filing date

08/23/2016

Registration date

07/03/2018

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

05/07/2025

Last transaction

05/27/2025

Responsible office

United States Patent and Trademark Office

Status code

704

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

04/11/2017

First use in commerce

04/11/2017

Drawing code

4

Owner type

16

Owner location

GILBERT, AZ

Examiner

MARTIN, CHRISTINE

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

THINK GOODNESS, LLC
WBC GROUP, LLC
SBPA, LLC

Representatives

Stacie K. Smith FENNEMORE CRAIG, P.C.

Technical classification

Nice Classes

Class 3Class 18Class 35Class 36

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Cosmetics; cosmetic preparations; make-up; non-medicated acne treatment preparations; non-medicated preparations all for the care of skin; non-medicated skin care creams and lotions; non-medicated skin care preparations; non-medicated sun care preparations; skin cleansers; skin moisturizer; sun screen preparations; beauty creams; beauty lotions; beauty masks; beauty serums; body and beauty care cosmetics; body creams; cleansing creams; cosmetic creams; cosmetic masks; cosmetic preparations for protecting the skin from the sun's rays; cosmetic preparations for skin care; face and body beauty creams; face and body creams; face and body lotions; face oils; facial cleansers; facial concealer; facial masks; facial moisturizers; facial scrubs; facial washes; lip balm; lip gloss; make-up for the face and body; make-up preparations for the face and body; moisturizing creams; skin and body topical lotionscreams and oils for cosmetic use; skin creams; wipes impregnated with a skin cleanser

Class 18

Cosmetic bags sold empty; make-up bags sold empty

Class 35

On-line retail store services featuring beauty and skin care productscosmeticscosmetic and skin care accessories; online retail services through direct solicitation by distributors directed to end-users featuring beauty and skin care productscosmeticscosmetic and skin care accessories; retail services through direct solicitation by distributors directed to end-users featuring beauty and skin care productscosmeticscosmetic and skin care accessories; shop-at-home parties featuring beauty and skin care productscosmeticscosmetic and skin care accessories; providing and implementing incentive awards programs for independent sales representatives to promote the sale of beauty and skin care productscosmeticscosmetic and skin care accessories to others; business marketing consultation and advice in the field of direct solicitation by distributors directed to end-users featuring beauty and skin care productscosmeticscosmetic and skin care accessories; business marketing consultation and advice in the field of shop-at-home parties featuring beauty and skin care productscosmeticscosmetic and skin care accessories

Class 36

Charitable fundraising

Publications

History of USPTO decisions and trademark events.

30 publications found

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

05/07/2025

8.PR

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED

05/07/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

05/07/2025

ES8R

TEAS SECTION 8 RECEIVED

12/12/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

11/13/2024

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

07/03/2023

R.PR

REGISTERED-PRINCIPAL REGISTER

07/03/2018

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

05/26/2018

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

05/25/2018

SUPC

STATEMENT OF USE PROCESSING COMPLETE

05/23/2018

DPCC

DIVISIONAL PROCESSING COMPLETE

05/23/2018

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

04/20/2018

IUAF

USE AMENDMENT FILED

04/10/2018

DRRR

DIVISIONAL REQUEST RECEIVED

04/10/2018

ERTD

TEAS REQUEST TO DIVIDE RECEIVED

04/10/2018

EISU

TEAS STATEMENT OF USE RECEIVED

04/10/2018

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

10/13/2017

EX1G

SOU EXTENSION 1 GRANTED

10/11/2017

EXT1

SOU EXTENSION 1 FILED

10/11/2017

EEXT

SOU TEAS EXTENSION RECEIVED

10/11/2017

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

04/11/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

02/14/2017

PUBO

PUBLISHED FOR OPPOSITION

02/14/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

01/25/2017

PBCR

WITHDRAWN FROM PUB - OG REVIEW QUERY

12/20/2016

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

12/05/2016

DOCK

ASSIGNED TO EXAMINER

12/02/2016

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

11/09/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

08/29/2016

NWAP

NEW APPLICATION ENTERED

08/26/2016

Continuous trademark protection

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